"When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. But how do you collect worthwhile feedback when you haven't ever focused on it? Easy, Swayze says: Just go online. "Without even picking up the phone or sending an email, you have an incredible arsenal of research tools available to you via the Internet," she explains.

Here are five places where you can start looking for kudos right now:

Your email inbox. "Hunt through old messages and look for any positive feedback you can find," Swayze advises. If you come across a nugget of praise, send a quick email back to the sender for permission to use it.

Your blog. Read back over your older blog comments, she advises: "There are bound to be testimonials you can use in your marketing materials."

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