"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs.

"If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to be outstanding."

Here's Levitt's advice for creating campaigns that won't get lost in the usual blah-blah-blah crowding a customer's inbox:

Don't be too perfect. Levitt isn't suggesting that you include typos or grammatical errors to make your emails more human. But you should allow your personality to shine through. "The best brands—much like the best people—have an identity, a voice, idiosyncrasies, and unpredictable quirks," he notes. We tend not to trust people who are buffed and polished to an unnaturally perfect degree—and the same is true of email campaigns.

→ end article preview
Read the Full Article