Businesses use YouTube to host video in the hope they'll turn up in search results, expand their audience, and generate leads, says Mike Hanbery at Webolutions.

"Simply uploading a video, however, won't achieve any marketing goals," he warns. To get the marketing results you want, you'll need to search-optimize each and every video.

Hanbery offers this quick primer on how to get your opus noticed by Google, Yahoo, and Bing:

Start with a strong script. First and foremost, you need to create a video that people want to watch and share. So any optimization effort begins with a concise, informative video—not five minutes of improvised rambling in the general direction of your point.

→ end article preview
Read the Full Article