Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty shelves, disgruntled customers, and fewer coins in the coffer.

That's why smart content marketers use an editorial calendar to plan, produce, and publish content. You can start by simply jotting down ideas in an Excel spreadsheet, or use a WordPress widget—and even an old-school paper planner

Inspired by Kaitlyn Bonneville's Brafton blog post, "Spring Cleaning for Your Content Marketing Strategy," the following ideas can help you plan your editorial calendar.

Determine how often to post content. No one likes to step into a shop that looks neglected and sloppy. To ensure a consistent flow of fresh content, decide—from the beginning—how often to post to your blog or website. Be realistic. "While you don't want to sacrifice quality for quantity, you need to set a plan so that you don't neglect updating your website content for days at a time," writes Bonneville.

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