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Tech Web Copy: Easy Does ItHigh-Tech Mktg & Sales
Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words ...
Window-shopping, Parisian-styleMobile Marketing
Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if ...
Whitepapers: Publish AND Promote, or PerishHigh-Tech Mktg & Sales
For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
In Content (and Google) We TrustHigh-Tech Mktg & Sales
Welcome to the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. This once-a-week guide is specifically intended for marketing and sales staff in the high-tech ...
What's Your Hook?Marketing Inspiration
You've undoubtedly developed a great elevator pitch for your company, product or service—that informative-yet-concise summation designed for delivery in the time it takes to travel from the lobby to the ...
Keep It Simple, Smarty PantsSmall Business
"When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate ...
A Splash of Color for Your WhitepapersSmall Business
Have you ever fantasized about curling up by a roaring fire with a cup of cocoa and your favorite whitepaper? Probably not. Because, while we crave the information they contain, ...
Good Copy, Bad CopySmall Business
We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when ...
Talk to Me—LessB2B Marketing
Another Monday. Another newsletter to crank out. You've built a decent subscriber list, and your clients are happy to receive your ramblings. So why aren't you that happy to produce ...
Surf the Huge Blue Wave of Web-Design SuccessSmall Business
Any teacher can tell you that students have three basic learning channels: auditory (written and spoken words); visual (pictures and graphics); and kinesthetic (hands-on activities). If you had to choose ...
The Case for CasesSmall Business
A Pro Membership at MarketingProfs includes access to case studies that examine a new story of marketing success each week. A recent example—written by Kimberly Smith—looks at Tripmela, a site ...
Put Your Words to WorkSmall Business
Ardath Albee has a word for the marketing copy that loiters at your website without any clear goals or ambition: Unemployed. "[C]ontent, to be of value to anyone, must do ...
Don't Move That. Seriously.B2B Marketing
Beyond key words, beyond placement tactics, there is one unchangeable Golden Rule of SEO for content, according to Ray "Catfish" Comstock: Once you create online content, don't move it. "I used ...
Ditch the Spam, Pitch the ContentSmall Business
If you've ever been on the receiving end of bad pitches, you know the feeling of sheer exasperation when yet another example of terrible PR arrives in your inbox. In ...
Get Them Sparkling White!B2B Marketing
Earlier this year, Michael Stelzner predicted a jump in demand for white papers by B2B marketers. That prediction is apparently coming true: financial and Internet-service companies are just two examples of B2B ...
Stick to the Script!B2B Marketing
To ease the pain of cold calling, "A good sales script is essential," says Christine Comaford-Lynch. The perfect script should contain four elements, she says: Start with who you are and ...
Kick the Web Development BluesSmall Business
In a post at the True You Marketing blog, Tina Ferguson outlines the most common mistakes companies make when they create a Website. No reason you have to make any ...
It's Talkification Time!Social Media
Until recently, revenue-generating online music and video businesses were only the stuff of company boardroom dreams. But as customers started tuning in, and new profit centers were created, companies began ...
Your Media Property: Refurbish ItSmall Business
"Thanks to the new ways content can be published and shared online, you can give your company site some of the power of a media property," say Matt Magee and ...
Blogging for DollarsSmall Business
Michael Martine of Remarkablogger defines a business blog as one that supports the sales and marketing efforts of your company; and if it's going to be successful, he says, your ...
Flog Your BlogSmall Business
In a post at the Teasa's Tips blog, Yaro Starak outlines ten great ways to drive traffic at your new blog. These are only a few of his suggestions: Write at ...
The Slow Art of Customer SeductionMarketing Inspiration
In a post at MarketingProfs' Daily Fix blog, Cam Beck says the days of the traditional publishing model—attracting an audience through compelling content and selling advertising to those who want ...
Unleash Your Inner Ron PopeilSmall Business
According to Tom Lindmeier, adding video product demonstrations to the rich media mix at your online store can boost Web sales. But there's a caveat: "I have seen my share ...
Creating Your Company's Own Online RealitySmall Business
"While many business owners are beginning to understand that information is the currency of the Internet," says Rick Sloboda of WebCopyPlus," few act on it." Yes, your business has the ...
How to Be a Better BloggerSmall Business
We never tire of great blogging ideas, and Andy Sernovitz of the Damn! I Wish I'd Thought of That! blog applauds Jeremiah Owyang's enteprising efforts to let his readers choose ...