Quick Reads: Content

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How to Boost Your Blog's ReadershipContent Marketing
Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, ...
Five Tips for Case-Study Videos That Get ResultsSocial Media
We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
Marketing Videos: Tips to Grab and Hold Viewer AttentionB2B Marketing
Simple truth: You might create the best marketing videos around, but if you can't convince users to stop and click, your work is all for naught. And although Web videos have ...
Make Your Story 22 Times More MemorableContent Marketing
A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner, as cited in an Insight Demand ...
Four Ways to Increase Clicks With a P.S.Email Marketing
How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your ...
Create Colorful Visual Content―Without Busting Your BudgetContent Marketing
The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive ...
Four Tips for a Stronger Call to ActionEmail Marketing
If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to ...
Content Marketing's Three E'sContent Marketing
Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog ...
Why You Might Need a Brand Journalist to Tell Your StoryContent Marketing
Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience ...
Four Tips for Subject-Line SuccessEmail Marketing
Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...
What Gardening Can Teach You About Keyword Plans Search Engine Marketing
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
Newbie Blogger Blunders to AvoidContent Marketing
You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, ...
Three Ways to Boost Email Marketing ROIEmail Marketing
Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every ...
Three Backlinking Mistakes to AvoidSearch Engine Marketing
A strong SEO program relies on backlinks—links to your website from external sources. "Those backlinks signal to search engines how influential and relevant your business is online," writes Chris Sheehy ...
Two Arguments Against B2B Videos, and Six Tips for Making a Great OneB2B Marketing
We all know it: There's nothing like a viral video to boost awareness and response. Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts? ...
What Content Marketers Can Learn From Legendary Rock Bands Content Marketing
What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference—besides the ...
Three SEO Don'ts Straight From GoogleSearch Engine Marketing
When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs ...
How to Curate Content That Your Audience Will LoveContent Marketing
Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of ...
Three Email Copywriting Tips for Non-ProsEmail Marketing
Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...
Five Tips for Writing Email Copy That SellsContent Marketing
Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. ...
Content Marketing Lessons From The Daily ShowContent Marketing
The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
Must-Have Habits of Successful Video Content MarketersContent Marketing
Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft ...
Does Your Business Need a Cloud Broker?B2B Marketing
As a business moves its files to the cloud, the task of transitioning huge amounts of departmental data can become overwhelming for in-house IT personnel. "The challenge of managing multiple ...
Five Ways to Permanently Defeat Writer's BlockContent Marketing
You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled ...
The Importance of a Welcome CampaignEmail Marketing
When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of ...