Quick Reads: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Three Key Ways to Add Value to Your B2B ContentB2B Marketing
"Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to ...
What to Do Today, This Week, This Month to Boost Your Client ListB2B Marketing
Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
One Very Convincing Reason to TestEmail Marketing
A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
Three Ways to Solve Duplicate Content Issues at Your WebsiteSearch Engine Marketing
Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
Why 'Free' Content Might Cost You ThousandsSmall Business
It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on ...
Three In-House Initiatives to Improve B2B Content MarketingB2B Marketing
"Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
How to Make Content King. Again.Email Marketing
"The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be ...
Is Your Content Marketing as Effective as You Think?B2B Marketing
"All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter ...
Four Tips for Crafting B2B Emails That Get ResultsEmail Marketing
Any successful B2B marketing strategy "involves the integration of email marketing," Maria Pergolino asserts in a post at the Marketo blog. Whether designed for lead generation or nurturing leads and ...
Three Ways to Optimize Content Across Channels and PlatformsSearch Engine Marketing
Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you ...
Hot New Tools to Provide Hot New Blog ContentSocial Media
One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
How to Generate Leads With Content SyndicationB2B Marketing
"In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we ...
Three Unusual Places Your Keywords Should GoSearch Engine Marketing
You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
Craft an Online Quiz: Boost Leads and ResultsSocial Media
Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or ...
Four Ways to Find the Right Tone for Your Web CopySmall Business
You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," ...
Three Ways to Maximize the Power of Testimonials in Email CampaignsEmail Marketing
The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy ...
How to Build a Content Time BombSmall Business
When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
Four Steps to Writing B2B Promos That Actually WorkB2B Marketing
In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second ...
Four Tips for E-Newsletter SuccessEmail Marketing
Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...
Two Sure Ways to Make Your Email Copy SingEmail Marketing
In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
With Content Marketing, You Get What You Pay ForSmall Business
At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
'Fresh Content' Might Not Mean What You ThinkSearch Engine Marketing
According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
Four Things Writers and Editors Need to Know About SEOSearch Engine Marketing
When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
Target Your Marketing Content to Each Stage of the B2B Buying CycleB2B Marketing
"Marketing doesn't fully understand how buyers use content," warns Paul McKeon in a Pro article at MarketingProfs. "B2B marketing is no longer just in the business of brand management and ...
Mobile App or Site? Choose With Care.B2B Marketing
Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding ...