Quick Reads: Content

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Three Keyword Pitfalls Sure to Kill Your SEO EffortsSearch Engine Marketing
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
Avoid These Three Old-School Approaches to Content MarketingContent Marketing
Shake the cobwebs from your old-school marketing theories, and give them a long, hard look. Are those traditional ideas helping you meet your content marketing goals? If not, consider dramatically ...
How to Discover an SEO Cheater in Your MidstSearch Engine Marketing
When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. ...
Give Your Story a Happily Ever AfterContent Marketing
Marketing on multiple platforms reveals your storytelling savvy, and it has the potential to make your business more relevant to prospects. But it also demands finesse, consistency, and elements of ...
Five Tips for Creating a Productive Subscriber ExperienceEmail Marketing
"[F]or most messages," writes Carolyn Kopprasch at the Emma blog, "email is just a starting point for a customer who will then go on to purchase, donate, share, comment, or ...
Before You Plan: Four Vital Questions About Your Content MarketingContent Marketing
Although he has helped numerous clients formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could ...
Is Stirring Up Viral Controversy Worth the Risk?Search Engine Marketing
How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of ...
Four Questions to Ask About Your Inbound-Marketing Response PlanContent Marketing
So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' ...
Three Common Email Errors and What You Should Do About ThemEmail Marketing
A few minutes after sending an email to thousands of subscribers, you notice that something isn't right. Perhaps it's a typo that slipped through your copyediting process; or maybe you ...
Four Tips for Social Media SEOSearch Engine Marketing
You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their ...
Three Ways to Augment the Effectiveness of Your B2B Content MarketingB2B Marketing
In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, ...
Five SlideShare Tips for Getting Your Content Noticed Content Marketing
You've produced content for your website, blog, and social networks... but why stop there? Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million ...
Four Email Marketing Trends That Remain StrongEmail Marketing
If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012. Scary thought, yes. But ...
Before You Name Your Company, Consider How Google Will Rank ItSearch Engine Marketing
Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online ...
How to Create Your Own PodcastContent Marketing
Many marketers resist using podcasts as a marketing tool, even though they can be an effective way to engage an audience. That's likely because creating a podcast seems much too ...
Key Steps in the Quest for Quality LinksSearch Engine Marketing
"What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get." Hard—but not ...
How Two Brands Found Their Social VoiceSocial Media
You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
How to Defeat Six Fierce Opponents of Compelling ContentContent Marketing
Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
Are Popover Forms Right for You?Email Marketing
Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
Five Tips for Building Brand Fidelity With TumblrSocial Media
Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the ...
A Seven-Step Road Map for Your Content MarketingContent Marketing
Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
Four Ways to Optimize Your Email's Call to ActionEmail Marketing
Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
Three Ways to Optimize Your Online Content ProgramSmall Business
"In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
Three Ways to Make Your Content Search-FriendlySearch Engine Marketing
In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
Six Ways to Make Your Content ShareableContent Marketing
Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...