Quick Reads: Content

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What to Do Before SEOSearch Engine Marketing
"How can SEO hurt your business?" asks Olga Taylor in an article at MarketingProfs. "Consider a site that is not user-friendly, is repulsive to visitors (or attractive to the wrong ...
Three Tips for Creating Credible Online ContentSearch Engine Marketing
"Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
Social Skills for Content Officers: Four Basic RequirementsSocial Media
You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
Four Ways to Make Branded Content ShareableSearch Engine Marketing
A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
Four Ways to Boost SEO Results With Social MediaSearch Engine Marketing
SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at ...
How Identifying Negative Keywords Can Lower Costs and Boost ResultsSearch Engine Marketing
"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases ...
Three Ways to Adapt Your Email Communications to Changing TimesEmail Marketing
"Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
An Easy Way to Generate In-House Copy From Non-WritersSearch Engine Marketing
A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
How to Use Social Media Chatter in Your Email CampaignsEmail Marketing
Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
Three Reasons an SEO Should Learn Programming LanguagesSearch Engine Marketing
In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: ...
Put Content in Unexpected Places: QR Shopping, Social VendingSocial Media
Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
What You Need to Know About Lead-Nurturing MessagesEmail Marketing
In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links ...
How to Make Google's Panda Update Work for YouSearch Engine Marketing
With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
Four Steps to Creating Valuable B2B Customer ContentB2B Marketing
"Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing ...
Two Key Rules for B2B SEOSearch Engine Marketing
"White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
Three Ways to Use the iPad as a B2B Sales ToolB2B Marketing
"The iPad 2 is here and Apple apps are hotter than ever," writes Tom Ballew in a post at the B2B Insights Blog. "Now B2B marketers are starting to want ...
Two Content No-Nos for Your BlogSmall Business
"On one of my recent trips on the Content Revolution Tour with the great Ann Handley of Marketing Profs," writes Becki Dilworth at the Bridgeline blog, "I found myself hanging ...
Four Questions to Ask Yourself About Trigger EmailEmail Marketing
"Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing ...
How to Search-Optimize Your Press ReleaseSearch Engine Marketing
Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
How to Build Marketing Content Around B2B Buying TriggersB2B Marketing
There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on. "We've seen all of ...
Three Tips for Gaining Excellent Click-Through RatesEmail Marketing
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
Tips for a Smart Mobile Search StrategySearch Engine Marketing
In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
The Five Rs of Search Engine MarketingSearch Engine Marketing
In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
Four Ways to Revamp Your Email Marketing ProgramEmail Marketing
"If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at ...
Four Ways to Search-Optimize Your Site StructureSearch Engine Marketing
Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...