Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft entertaining and informative content, Jimm Fox suggests marketers adopt "7 Habits of Highly Effective Video Marketing."

Among the tips in his One Market Media blog post are the following.

Pursue business objectives. Know why you are creating the video, in other words. Whom do you want to reach? What do you want to share with your viewers? What measurable results do you want to achieve?

Address your customers' concerns. Your video needs to be about your customers, not you. "Like any purpose-built marketing material, your Web video should be developed with a single goal in mind: How do I communicate my company's understanding of, and solutions to, my customers' problems?" reminds Fox.

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