Until recently, revenue-generating online music and video businesses were only the stuff of company boardroom dreams. But as customers started tuning in, and new profit centers were created, companies began paying closer attention. They've now embraced these new media, and are carving out a future in the marketplace.

Now, Internet telephony—adding voice and phone features to your browser—is also coming to a Web site near you, along with new communications and marketing opportunities. The MySpace generation is already using one-touch calling, and SalesForce customers have mobile access to their sales databases using automated voice-to-text for up-to-the-minute updates.

… Are you ready to talk?

Today's 'talkification' of the Web is breaking down the walls between the telephone and the Internet, and offering new, appealing solutions.

One new company, Ribbit, calls itself "Silicon Valley's first phone company." Ribbit's telephony platform offers drag-and-drop Web application tools so "the non-programmer can incorporate telecoms without one line of code," says Ribbit CEO Ted Griggs.

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