It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself.

Amalia Agathou of The Next Web understands. To help marketers get the art of social updating right, she has written an article on what you should and shouldn't do in an online social environment.

Among her guidelines:

DO be informative. Cone's Consumer New Media Study found that people expect value-adds, not just entertainment, when following brands. Discounts help, but think bigger: 46% of survey respondents want more than offers; they want tips, tricks, or product info. Consider sharing how-to articles or videos—info your users can actually use! In turn, ask them to share their tips with a special hashtag on Twitter.

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