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- Imagine an event where all the content is delivered online, either "live" or recorded. This "virtual event" is delivered with an easy-to-use, game-like interface, and it includes features for social networking. (MarketingProfs held such a virtual event last , and it's poised to announce a second one , a company ... more
- In addition to borrowing the oft-used title above, I am using the insights of writers and listeners much more tuned into listening than am I -- including Swami ; Brenda , a prolific Minnesota author and columnist; and Terry , CCSE, CPBA, Performance Consultant, Reiki Master, Image Plus. In saying ... more
- At Marketing , I interviewed the CEO of who talked to me about a new product they recently announced. Isolating conversations around products, brands and issues is tough to do, but CEO Rob Crumpler demonstrated their new ad targeting feature which I found very elegant and easy to Crumpler explained ... more
- For whatever reason, I have awesome dreams. True I dreamed about the 1989 #3300ff;" Loma Prieta two days before it actually happened. Now, I'm not telling you this because I want you to believe that I have special powers. You know better. Plus, any self-respecting cynic could have predicted ... more
- Harvard's John Quelch offers a summary of his study regarding B2B brands, on his Harvard Business Online blog post here. His post, titled "How to Build a B2B Brand," cites five characteristics of leading global B2B brands. They The CEO is a willing brand cheerleader, loves the brand heritage and ... more
- According to a new survey of the Marketing Executives Networking , conducted by Anderson , of respondents say the most important marketing trend for 2008 is a concentration on marketing basics. That includes specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI. Guess what number two ... more
- According to a Financial Times article, P&G sets 'greener' products , "Procter & Gamble has set itself a target for environmentally targeted products, marking what senior executives describe as a major evolution in the corporate philosophy of the world's largest consumer products Wow! This is an interesting proposition, and if ... more
- In this season of retail frenzy, Web metrics bigwig Jim points to an shipping confirmation email that he calls "unmeasureably good." It's worth noting for two 1. A little humor and personality can be refreshing; 2. It's from , the online music store that has some seriously incredible music, but ... more
- What do you get when you combine video, social networking, micromedia and a very savvy French entrepreneur? You get Seesmic is the brainchild of French blog-star Loic Le and aims to do to video conversations what did to text-based conversations. The site is a social network where the primary content ... more
- Recently, a number of bloggers have criticized as a site that is becoming more nuisance than valuable. Those criticisms seems to be aimed at the addition of advertising and the number of member messages hitting their inboxes. Even h Time has decided to notice Facebook. And, I wonder, why all ... more
- Can the average consumer tell the difference between two identical products when they have dissimilar labels? Do restaurant enthusiasts order more food when the descriptive menu language is more detailed? Are consumers suckers for marketing As marketers, our job is to influence market behaviors. Our success depends on our ability ... more
- MarketingProfs is looking for a Marketing Communications Director -- in other words, a "marketer's marketer." You can read the details on the job All the requirements and benefits for this plum job are spelled out. But the intangibles (among being part of a creative and intelligent team, evolving a mar-com ... more
- Some marketing executives believe the next five years will be similar to the last five years. That's a dangerous assumption if you take into account the rapid growth rates of technology and data. In fact, there is every reason to believe that the next five years will bring profound changes ... more
- Some companies are loved, others are hated. That general perception carries over to media coverage and public discussions of their mistakes. At the recent PRSA International Conference panel on ethics in Philly my colleague Rick Murray pointed out this double-standard when it comes to and Target. People generally hate Wal-Mart ... more
- Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media are added to the mix. Staying calm is all about On my podcast show called Marketing Voices , I recently interviewed Charles Pizzo, a communications expert, about his tips for what you ... more
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