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Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to do? Email, meet phone call... more
To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends. more
Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. more
These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015. more
In crafting emails, marketers often overlook the small but mighty email signature. Here's why it deserves your attention. (Hint: It's more useful than you think.) more
Today's marketing world is characterized by five "D" forces. Let's explore those forces and how they create new email and marketing trends. more
Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing. more
Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email. more
Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox. more
Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients. more
Are you making these four mistakes when emailing Millennials? more
Consumers find impersonal communications irrelevant and annoying. To spare your communications from those labels, consider using contextual personalization. more
How are you measuring the success of your emails? Chances are you're already using some basic metrics. Here are some other important ones to include. more
In our recent study, 64% of respondents said they're willing to provide personal information in exchange for a personalized customer experience. Knowing that, businesses need to get personal now. more
Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't. more
You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips. more
Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view. more
Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon. more
Groupon is blaming its recent poor earnings on Gmail Tabs and says it's re-evaluating its reliance on email marketing. Should your brand do the same? more
Find out more about what marketing orchestration is and why marketers need to set aside traditional campaigns to adopt it. more
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