Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. more
Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levels—and your revenue. more
Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. more
Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves. more
Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier. more
Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.) more
Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical disadvantage. more
Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer. more
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. more
What are the most effective, engaging ways to reach your customers via social media? Take a look at these best-practices from the food industry. more
Instagram has caught the "relevance bug" and will soon change the way that platform users discover moments. So, why are users going nuts about this algorithm change? (They shouldn't.) more
Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore can be tricky. more
Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. more
Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes. more
You can produce fantastic content and hone an authentic voice, but no one's going to engage with your brand on social media if you forget to be human. more
The value of online consumer reviews includes seeing both positive and negative reviews. That's why preserving the right to voice such opinions matters. more
Top community managers divulge their tips for engaging their customers via social media. more
These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015. more
Having a socially savvy CMO can positively affect an organization's bottom line. Here are three ways that a social CMO does that. more
Instagram recently hit the five-year mark. Let's take a look at its memorable moments, how it has evolved, and what marketers can learn from this social media platform. more
Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing on producing great content. more
The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy. more
The "small stuff" that brands overlook in customer experience is usually "big stuff" in their customers' eyes. That small stuff can boost or destroy that relationship. more
Neutrality on social media can hinder true customer engagement. So, instead of focusing on being neutral, focus on being authentic. more
What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online. more
MarketingProfs uses single