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by Chris Gomersall
Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn.
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by Jenny Ridge
Digital asset management software can put an end to many day-to-day frustrations—from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on...
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by Ronald Dod
Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other.
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by Thomas Caulton
Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help you effectively track content effectiveness.
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by Margo Chase
Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three strategies.
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by Albizu Garcia
Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money.
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by Matt Press
Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize.
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by Motti Nisani
Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves.
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by Robin Cangie, Rob Cahill
Planning on a video to educate your customers or employees? Then you'll need to be aware of the following problems associated with video-based learning.
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by Sam Allcock
Unless your blog post is structured in a way that is easy to read, it won't perform to its full potential. Consider using these elements when you structure your blog post.
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by Victor Ijidola
Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why.
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by Michael Brown
Clichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience.
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by Brian Fravel
Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What matters is the delivery.
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by Cameron Conaway
Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer.
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by Joseph O'Brien
Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values.
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by Shannon Deep
Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well.
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by Mat Zucker
Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters.
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by Ashley Faus
If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it.
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by Mark Gross
Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content.
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by Brad Shelton
Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better brand storyteller.
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by Katie Carlson
Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes.
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by Satish Polisetti
You know readers are using ad-blocking software, but you also need to understand what motivates such behavior. It's a little more complicated than you think.
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by Lauren Pedersen
More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control.
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by Jim Compton-Hall
Cranking out copy that doesn't hit the mark? Struggling to put your thoughts on paper? Maybe it's time to hire a copywriter.
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by Matt Cooper
As the new year gets under way, consider making the following investments in content marketing. They'll help you stay ahead of the competition by scaling your content efforts, optimizing them, and measuring your success.
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