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Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can throw off your messaging and make you look unprofessional. more
Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does. more
What's on the outside of a package matters almost as much as what's on the inside. So, here's a look at the do's and don'ts of product packaging. more
Thinking about getting a new logo but can't justify the cost? The following reasons will help you understand the monetary value of a professional logo and its ROI for your company. more
Think print marketing collateral and an eco-friendly business aren't compatible? Think again. Here's why print marketing can help preserve the environment. more
Is your company thinking about creating an e-book? Then first be sure to know the pros and cons of available e-book formats. more
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