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As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable to know who your customers are, rather than draw inferences from behavior? more
Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. more
Today, you can't ignore e-commerce. The business that optimizes point-of-sale (POS) marketing for both physical and digital retail will achieve the greatest ROI. more
Website users expect design to meet their needs in every way, leaving you no room for error or confusion. Yet, many companies still fall victim to pervasive myths that stand between users and the optimal website experience. more
What are consumers really looking for when making purchases this holiday season? Not merely material items, it turns out, but experiences that enrich their lives. Here are the top 4 types of experience customers want. more
The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a demographic you'd least expect to behave this way. more
Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles. more
The relationship between brand and consumer has been transformed dramatically. Using grocery CPG as the lens through which we view those changes, we can influence change rather than just react to the new consumer. more
Bigger isn't always better, especially in predictive analysis. By homing in on small data, predictive insights become more actionable and practical. more
Train-of-thought analytics empowers non-techie (and techie) marketers to take streams of available data out of the hands of IT and to start making use of it. more
The massive disconnect between businesses' perceptions of customer activity and actual consumer behavior cannot be overlooked. Marketers must grasp their customers' journeys to truly understand their audiences. more
Planning on a video to educate your customers or employees? Then you'll need to be aware of the following problems associated with video-based learning. more
The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming? more
Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too. more
Done right, customer loyalty programs can be hugely profitable for a business. Done wrong, they can be disastrously costly and counterproductive. Are you committing these five mistakes? more
Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really. more
Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want. more
Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us. more
Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore can be tricky. more
The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. more
To keep up in today's fast-paced consumer environment, marketers need to measure and analyze signals that are up to the minute, accurate, and in context. more
Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions. more
Before you start planning a marketing campaign to launch in another country, make sure to keep these things in mind. more
When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds. more
Increasingly complex digital paths, intentions, channels, and devices fragment our view of the customer. Here's what we need to do to create a unified view. more
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