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If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers. more
The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data. more
What does today's successful international business look like? A recent TextMaster study explored that question. Here's what the study revealed. more
In today's business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth of each. more
Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind. more
MarketingProfs blogger Paul Fabretti reports on the steady decline of the amount of people using Groupon and suggests reasons for it. more
MrketingProfs blogger Paul Barsch discusses the FDA's new anti-smoking campaign, which relies on graphic images. Do these inspire true change? more- MarketingProfs blogger Helena Bouchez shares the highlights and lessons from Ad:Tech NY 2010. more
MarketingProfs blogger Elaine Fogel discusses her thoughts about where journalism is going. more- MarketingProfs blogger Lauren Fernandez shares thoughts regarding success from the MarketingProfs B2B Forum. more
MarketingProfs blogger Elaine Fogel discusses how Arizona businesses have been affected by the state's new anti-immigration law. How can marketers, business owners and managers plan for such a thing as a political boycott? more
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