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Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. more
The world's biggest shopping day is Singles Day in China. Here's how US retailers can help raise the profile of Singles Day in America and take advantage of this opportunity to win over half of the country's population. more
Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles. more
Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right. more
At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider doing so. more
When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds. more
Millennials love conversations on social media, and they expect a lot more from brands than just "buy this, buy that" small talk. more
Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth. more
Are you making these four mistakes when emailing Millennials? more
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more
Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis. more
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