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by Anandan Padmanabhan
Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence.
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by Kyle Christensen
Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to do? Email, meet phone call...
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by George Freitag
Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact.
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by Alexander Grosu
B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services.
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by Aubry Parks-Fried
Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too.
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by Damian Rollison
Marketers continue to look for ways to connect with local customers through mobile, but many miss an important opportunity: tapping into "here and now" moments of customer engagement.
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by Alvaro Bravo
Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising.
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by Stephanie Trunzo
Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do?
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by Itai Sadan
Google recently announced that pages with app install interstitials that hide a significant amount of content on the transition from the search results page won't be considered mobile-friendly. So, what does that mean for you?
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by Krissy DeAngelis
What you typically hear, read, or see about SMS marketing is far from the truth. So, let's take a look at the circulating rumors—and quash them right now.
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by Dave Bell
App-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search?
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by Mollie Spilman
Mobile "buy" buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers.
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by Matt Johnston
Smart marketers understand the importance of human emotions in how customers or prospects regard apps.
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by Dave McMullen
Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses.
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by Kai Crow
Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing.
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by Irv Shapiro
Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers.
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by Adam Rossow
Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind.
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by Wilson Raj
Multiscreen marketing must be part of an overarching, not screen-specific, strategy. These tips can help you keep that strategy in mind.
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by Matt Silk
Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that text messaging affords.
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by Gary Long
You may think that showrooming is a competitive threat, but it's really a fantastic opportunity for immediate in-store sales. Here's why.
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by Vivek Patel
Just having a mobile strategy isn't enough for today's businesses. You need an integrated strategy that aligns with your overall business growth endeavors.
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by Taru Bhargava
You've worked hard to develop content for your mobile marketing. So don't ignore the metrics that let you know whether your app rocks—or needs work.
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by Fred Hsu
The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too?
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by Gregg Zegras
When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention?
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by Marco Veremis
We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015.
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