Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together. more

Businesses need to do more than just provide wonderful products. They also need to provide excellent customer service. Apps can help businesses do that. more

Mobile search is predicted to prompt 70 billion calls to businesses in 2018. Is your business capturing those mobile leads? Does it plan to? more

If you don't have call tracking in your current marketing arsenal, you're probably cutting off your most eager customer prospects. Here's why. more

Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors. more

Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors. more

Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features. more

Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better. more

Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of doing so? more

Mobile devices function as portable doorways to customers' digital homes. Are your customers opening the door for you? more

Unfortunately, mobile marketing has fallen victim to misconceptions. So, let's clear up six of the biggest ones. more

Should your company have its own mobile app? It depends. Here's a quick list of reasons why companies should consider creating an app. more

On this Free Friday, we welcome you to check out the engaging, info-packed (but never-snoozy) videos on the MarketingProfs website. more

The Super Bowl is the one telecast that guarantees viewers will watch the commercials. So, why didn't these five Super Bowl ads increase engagement by adding mobile calls to action? more

MarketingProfs blogger Ginger Zumaeta discusses how to best reach Latinos by going mobile ... and what that means exactly for companies. more

The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised because ---while my cousin is nowhere near a Luddite---she also isn’t steeped in the social media world. She doesn't suffer from what is known as Social Tool "ADOS" (Attention Deficit ... more

MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless and dead. more

MarketingProfs blogger Megan Leap shares four fantastic facts about mobile marketing gleaned from #ProfsChat With Christina Kerley. more

MarketingProfs blogger Helena Bouchez shares the highlights and lessons from Ad:Tech NY 2010. more

MarketingProfs blogger Tim McAtee shares his thoughts about the ARF's 56th annual conference about rethinking normal. more

MarketingProfs blogger Christina "CK" Kerley discusses how B2Bs need to formulate an action plan for the mobile market. more

MarketingProfs Daily Fix Blogger, David Reich, discusses the possibility of texting as a marketing channel. more

MarketingProfs Daily Fix Blogger, Ted Minnini, discusses how the new Apple Tablet might be the next game changer for marketers. more

You know the end of every calendar year brings a bounty of blog posts and articles carrying business predictions for the New Year after year for the past several years, pundits have prognosticated the rise of Mobile Marketing. And then year after year, it has failed to live up to ... more

Ever wondered what the "rhythm" of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve overall "citizen satisfaction." Is real-time data visualization ... more