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by Françoise Henderson
Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.
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by Irv Shapiro
To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt solutions that measure and control calls.
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by Heidi Lorenzen
Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing campaigns and content?
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by Caleb Gonsalves
What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.
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by Chad Cipoletti
What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter.
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by Kathy Klotz-Guest
Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
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by Michael Harris
If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material.
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by Yoav Schwartz
As a content marketer, you've always relied on authoring, distribution, and measurement to get you where you wanted. Now, however, you need a four-wheeler to cover more distances in the digital landscape.
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by Helen Nesterenko
Want to make your content stand out from the crowd? Consider creating custom content. It's the secret ingredient for business success. Here's why.
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by Tom Rusling
The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now.
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by Jeannette de Beauvoir
New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team.
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by Cezar Kolodziej
Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better.
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by Noah Jessop
Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon.
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by Gavin McMahon
Are you capturing your audience's attention with strong, compelling headlines or using short, dull labels instead? Here's a look at the traits of eye-catching headlines and tips for writing them.
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by Eric Vidal
Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
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by Nancy Duarte
Presenters have been packing more info into their slides then distributing them as documents or directly presenting them. That leads to audience boredom. I suggest presenters use a new medium: the slidedoc.
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by Donna Pahel
Most marketers know that the right marketing mix is crucial to success. But many fail to keep adapting the mix and focusing on their customers want and when they want it.
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by Kerry O'Shea Gorgone
Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers.
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To get people to share your content online, you need to do more than just ask them to do so. Your content has to be shareable.
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by Barry Welford
Savvy marketers may have noticed a significant decline of website traffic from Google keyword searches. What has caused that decline?
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by Michael Meinhardt
Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of doing so?
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by Sue Duris
Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
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by Ken Wisnefski
For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers.
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by John Federman
Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content.
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by Melody King
Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer engagement.
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