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by Anna Talerico
Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket.
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by Marissa Aydlett
GIFs are making a comeback as engaging and fun marketing tools. So, this year, be sure to include them in your marketing plans.
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These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015.
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by Andy Kelley
One wrong copy-and-paste image slapped onto something you create, whether for yourself or clients, could cost you big time.
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by Ashley Taylor Anderson
Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference.
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by James Trotter
Don't overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can't.
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by Joanna Madej
All content should be produced through the lens of strategic objectives. Otherwise, you may be wasting time producing content you like but your customers and prospects never see.
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by Jason Emanis
How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why you should, too).
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by Matt Cooper
Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing on producing great content.
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by Janet Armstrong
Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action.
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by Christopher Lester
Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email.
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by Marie Huitsing
Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
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by Jenne Barbour
The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy.
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by Shelley Pringle
The art of getting earned media coverage for product or service can be tricky. To grab that coverage, you need to tell good, solid brand narratives. Here are some tips for uncovering yours.
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by Marie Dollé
Tired of creating blog posts, infographics, and whitepapers? These tips will help you combat content-format fatigue and get audiences excited about your content.
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by Hywel Curtis
Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help.
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by Jason Illian
Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how.
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by Nicole Larraui
When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant.
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by Andrew Davies
Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match content to buyers.
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by Lauren Jung
Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries.
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by Gavin Finn
Improve your content's chances of being seen and shared by following these content marketing tips.
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by Petri Rahja
User-generated content (UGC) has become the lifeblood of social marketing campaigns—but it is also a ticking bomb for marketers who neglect intellectual property rights.
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by Amy Butcher
Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
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by Mary Pedersen
Video can tell stories in a way no other type of content can. Here's a look at how videos can help you create a powerful brand story.
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by Dane Atkinson
Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down.
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