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by Ann Handley
Today, I'd like to celebrate you—not by passing out those icky candy conversation hearts. I'm giving you the following deck to share with your own community of marketers. Enjoy!
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by Barry Feldman
In my opinion, the explainer video marketing trend is dreadful. Here's why.
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by James Rogers
Is your company capitalizing on the information that your inbound marketing provides? Here are reasons to make analyzing that data a greater priority for your business.
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by George Burciaga
Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
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by Jason Miller
How can we discuss resolutions for 2014 when many marketers are struggling to catch up with trends from last year? Instead, let's concentrate on these three present realities.
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by Kathy Klotz-Guest
Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services.
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by Corey O'Loughlin
Marketing resolutions, like personal ones, often fail for specific reasons. Here's a look at four of them.
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by Heather Wied
Is your company thinking about creating an e-book? Then first be sure to know the pros and cons of available e-book formats.
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by Russ Somers
As Instagram Video and Vine grow in popularity, marketers may be wondering which works best for connecting brands with fans. Here's a look at each one.
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by Steve Woodruff
Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them.
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by Verónica Jarski
We've put together a quick list of the 10 most popular blog posts of 2013 to inspire your marketing in 2014.
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by Cristina Pedroza
In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture
The Latino community in the United States, comprised of over 52 million individuals, is a venerable melting pot of sub-cultures and ...
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by Merlyn Gordon
What will 2014 bring for digital marketers? Here are my predictions.
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by Michael Harris
I always felt that people often make decisions emotionally, then justify them with logic, but I didn't have the proof to back up this theory—until now.
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by Apu Gupta
Why are more retailers planning to add user-generated content to their e-commerce sites in 2014? Here's a look at reasons behind the trend.
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by David Rush
You may have heard about the latest version of the Twitter mobile app, but the most overlooked change in the update is the location prompt.
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by Rachel Honig
Focus on helping your customers fulfill their needs, not on selling product. Here's a look at look at the various needs that most customers have.
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by Ederick Lokpez
At least one spouse of 21% of married couples in the US is foreign-born. Even as those people adopt US behaviors, they retain their native customs. Are you reaching out to such "multidimensional customers"?
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by Kerry O'Shea Gorgone
Wth 42 sessions at this year's B2B Forum, you can bet there was a lot to love. One session that really got the audience talking was Larry Smith's Keynote: The Story of the Six-Word Memoir Project.
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by Mary PotterKenyon
Frugality has become a necessity for many consumers. So, to help marketers understand how to reach the coupon-cutting population, I'm sharing insights from 30-plus years as a coupon enthusiast and theTri-State Area's coupon queen.
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by Michele Miller
Recently, Chipotle's video featuring a scarecrow went viral. What made the animated short such a hit online?
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by Pawan Deshpande
Curating good content is easy for most businesses. But annotating that good content to make it better... requires a little more work. Here's why you should be adding your insights to the content you curate.
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by Alan Belniak
Sportscaster Adam Lefkoe's recent broadcasts are infused with themes, such as quotes from Seinfield and rap lyrics. Find out what you can learn from his creative, shareable content.
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by Verónica Jarski
I a recent Marketing Smarts podcast, author Mack Collier discussed how rockstars inspire devotion in their fans and cultivate new ones, and how brands can do the same. Here's a look at his tips in the form of visual sketchnotes.
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by Gary Lipkowitz
Customers don't merely like videos... they expect their favorite brands to create them. Check out a few more reasons for adding video to your marketing arsenal.
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![An Open Love Note to the Marketers We Cherish [Slideshow]](https://i.marketingprofs.com/assets/images/opinions/valentines-for-marketers-peek.jpg)
In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture The Latino community in the United States, comprised of over 52 million individuals, is a venerable melting pot of sub-cultures and ... more
![Think (and Market) Like a Rock Star [Visual Sketchnotes]](https://i.marketingprofs.com/assets/images/opinions/think-and-market-like-a-rock-star.jpg)
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