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- What does a consumer goods product - Dove soap, a search engine portal - Yahoo!, "That Girl" Marlo Thomas, an advertising guru Mary Wells, and a gossip columnist - Liz Smith - have in They are exploiting the hottest demographic trend in social media networking .. women. Did you know ... more
- The U.K. is introducing a new that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it's time for a 1. Word of mouth marketing is safe and Honest word of mouth marketing is when you inspire your fans to talk ... more
- In this Marketing Over Coffee we discuss Chris' email newsletter video test, doing business on FaceBook and being able to survive in New Media on 1,000 true fans..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and ... more
- There's been much discussion , and some , over the idea that as our blog content becomes more easily distributed, that the overall conversation around each post may The thinking is that if people discover our blog posts on another site besides our blogs (such as Twitter, Friendfeed, or even ... more
- When looking for good ideas about customer service, ask around. Exceptional services experiences are rarely forgotten and something we all experience. I'm spending time this week with my parents, and in asking them about any remarkable ideas they could think of... offered these two great These ideas share a few ... more
- According to an article in The Times and newspaper in Orangeburg, South Carolina, local grocery chain Piggly Wiggly might be on to something revolutionary and important in the supermarket business. This month, the retailer will unveil this country's first "completely restructured grocery store model designed to fit how people intuitively ... more
- ROCHESTER, - Big According to Monday's Wall Street Journal, #3300ff;" Jennifer was named Kodak's first Chief Blogger. Ms. Cisney, a 34-year-old non-smoking Taurus who watches Desperate Housewives and might someday have kids (see #3300ff;" MySpace ), was most recently an information designer for Kodak.com. See #3300ff;" press Ms. , if ... more
- A growing trend in B2B marketing today is in the realms of "lead nurturing" and "lead I have often found the best way to impress the sales team is to feed them a stream of high-quality leads. Events, webinars, account-based marketing, trade events and speaking engagements all offer opportunities to ... more
- Have you been inundated with political robo calls during the primary season? It seems that some people have received up to 15 calls a day! I recently intereviewed Shaun Dakin, the president and CEO of the Political Do Not Contact , a national nonprofit organization. It allows people to opt ... more
- Holly Suttmann, a former schoolteacher, started the Black & Light company. Holly really understands word of mouth. She's proof that every business can master these inexpensive techniques. There are lot of global companies that should study what she's Lessons from 1. Cultivate key She's sent me two personal notes and ... more
- Apparently, for quite a while now, some marketers have hosted focus groups using hypnosis as their tool. The wraps are off in a recent Brandweek article "Hypnosis Brings Groups into Focus." I find it interesting that the refers to hypnosis as a "secret weapon" for Fortune 500 companies and ad ... more
- Harvard Business School professor John Quelch once said, "The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude." I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come under Within ... more
- For all the talk about how individual blogs have been growing for the past years, it seems that only bloggers with massive amounts of traffic have been able to make any serious coin from their blogging. Perhaps both bloggers and advertisers should instead be looking to monetize their influence, and ... more
- Registration is now open for the next stop of the MarketingProfs B2B Forum, Driving What's New + What This time, it's June 9 and 10 right in my backyard .... Boston .... at the brand-spanking-new Renaissance Boston Waterfront Hotel. When MarketingProfs Event Manager Susanne Sicilian checked out the hotel in ... more
- This past week, TSA agents in Lubbock, Texas made a set of decisions on how to implement the rules regarding customers who set off screening devices. Clearly a debate can be had about how the front-line TSA agents translated and handled the situation. That is often where organizations care to ... more
- In this Marketing Over Coffee we discuss what Google has going on in video, the Forrester Sociographic Ladder of Engagement, and how many offers to make in email copy..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics ... more
- Last Friday, I attended the (International Management Consultants New England) ThoughtLeader Conference as both a learner and a presenter. I learned much more than I expected. The key to my learning, or -- better yet -- my , happened at the general session entitled Speaking to Different It was presented ... more
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