Marketing professionals around the world lament pitiful budgets, poor executive visibility, and lack of a central role in helping drive corporate strategy. And while we've made progress with tracking the right metrics and aligning more closely with the executive suite, would marketing .... as a function ... be better served ... more

It happens all the time. A business sets up a blog, it looks great, the content is excellent, and yet they couldn't buy a comment. These companies are learning a hard lesson that Mike once explained best as "content may be king, but community is the kingdom it serves." But ... more

Learn some tips for writing provocative and compelling copy, how to best use online calendaring services and how these services differ, and New Year's resolutions that are important AND achievable. All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing ... more

You can't hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the As a result, more and more carriers are ... more

SEATTLE, -- Kevin Hillstrom's #3300ff;" Mine That weblog has some excellent posts on the #3300ff;" catalog craze.  Well, maybe it's not a craze just yet.  But it's gonna be.  Look at this video from Kevin's post About the   Gimme a break.  This is some adult's agenda, and they are ... more

A recent Advertising article made me sit up and take notice. The article opens in this "What's the hottest category in digital marketing? Package goods. Yes, you read that right. Staid old supermarket staples, once scoffed at as laggards in digital media, are charging online at an unprecedented pace–and their ... more

As 2008 begins, learning to overcome the omni-present curse of knowledge is perhaps the best advice for Face it. Just when you think you know everything about your brand, your industry, or your customer, you get blindsided. So instead, let us learn from the findings of Next Level Strategic Marketing ... more

Today Seth Godin releases his new book, Meatball , in which he Is Your Marketing Out of Here at MarketingProfs, we are lucky enough to be featuring the author himself in a virtual seminar based on his new release, in which he coaches marketers on how to avoid the meatball ... more

Learn how YouTube is affecting the idea of Personal Branding, and how Google is using audio services to power video search. That and a whole lot of talk about the holidays in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's ... more

"Looking at design as part of the total customer experience is -- Claudia Kotchka, VP Design Innovation & Strategy, As the president of a design firm, who wholeheartedly agrees that product and package design play a vital role in creating customer experiences, a recent in ADWEEK really hit the Check ... more

Your instructions are clear; proceed to a nearby bakery and give them the name "Robin Banks" (Robbin' Banks, get it?). There you'll receive a cake with the words "Call Me Now!" written in icing, along with a phone But you don't have a phone. Unless...you don't suppose that there's a ... more

Among online marketing I see two common threads of 1) Endless touting of the latest (blogs, video, podcast, WOM, social networking, you name why it's so great; why you just have to do it. In fact, why aren't you doing it (whatever it is) yet? 2) Endless moaning of the ... more

Not a day goes by when I don't see complex technical terms thrown around in media press or on blogs. I often wonder if the average marketer knows what half of these terms mean. This new series is aimed at graphically illustrating (this is where the whiteboard comes into play) ... more

The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts .... much like existing media such as TV and radio. But some very successful companies have ignored this strategy. They ... more

What is Marketing Automation? What are the 4 methods of measuring website traffic? Find out in the latest episode of Marketing Over Coffee, a weekly audio program that covers classic marketing tactics and what's new on the technology Direct Link to Show length Implementing Marketing Stop answering your phone, use ... more

Congratulations! Now is the time to reap the benefits of your many years studying up on marketing to women. We are seeing bits and pieces of evidence that men are beginning to shop more like Perhaps men started with skin and hair care products because they could easily use what ... more

You're a marketer at the top of your game right? Heck, you may even blog here at MarketingProfs , so the answer to that is yes, you are. Even if you're a reader here, you're probably a marketer who wants to learn more about marketing. So where's your online video, ... more

What would you do if you received a client gift (shipped by the seller, not the sender) and the price tag was still on the item? Would you tell the sender? Or is that like telling a stranger that he has toilet paper hanging from his Well, that happened to ... more

A new by Strategy Analytics claims that roughly one out of every 6 people on the face of the earth will be using social media in 5 years. The report also adds that there are currently approximately 373 million people using social "It is clear that user generated media will ... more

Tis the season. (Be it Christmas, Hanukkah, or Kwanzaa. Or any combination thereof!) The gifts have started to Popcorn tins, fruit baskets, chocolates and more. And at my agency, we're getting ready to deliver our holiday cheer to clients and special business partners as By about December 20th, as I ... more

Jeffrey is clearly losing his battle with social networking addiction. But, he writes, "The good news is that I am not The beds at the rehab facility are full, he says, "and the waiting list for admittance is growing faster than a line of geeks at an Apple store the ... more

Have shown in study after study, that multi-tasking isn't helping us be more productive, but in fact, is making us dumber. Are some Web 2.0 tools, with their promise of instant connectivity, notification, and collaboration adding fuel to the There is a lot of excitement about staying up-to-date and making ... more

Want to send a free printed postcard to U.S. military personnel stationed overseas, to show your support and appreciation? Well, through the partnership of and , a nonprofit organization (along with print shops and other corporations), you can choose a thank-you card design (compliments of Boys and Girls ) and ... more

Recently I've been hearing buzz about... let's called them the Gotham of communities. I don't think I need to name names but drop a few initials MS .. FB .. YT .. some people have been saying there is no need for any more. I believe that in this highly ... more

What better testing ground for new concept gourmet mini-supermarkets than Southern California? That's what British supermarket giant thought, too. Fortune Magazine reporters Matthew Boyle and Michael V. Copeland recently about this new phenomenon in an article that appeared on "Tesco reinvents the 7- Eleven" documents the launch of convenience stores ... more