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- This post will make you think before you put information into social network I often wonder why people put so much personal information into their social networking profiles -- from their actual birthday to their favorite books and movies. Forget privacy, we simply don't have any. And if you were ... more
- Are you a little stuffed from Thanksgiving indulgence? Check out our new snack-sized . With only one mini article per issue, they offer a quick take on topics we think you will find interesting. Perfect for media snackers... or just plain old busy types, We are already mailing Get to ... more
- "Thanksgiving is when everyone–even marketers–takes stock of everything they are thankful for," writes 's Jordan Ayan. So it's as good a time as any to re-examine your email marketing practices to ensure customers won't label a Ayan suggests these 5 holiday-inspired steps to season your email marketing 1 - Don't ... more
- As a PR person, you know it's time to focus on multimedia when daily newspapers start posting Hollywood-style trailers on YouTube to attract readers. This two-minute promo for the Dallas Morning News series "Unequal Justice" is extremely well-made, and is backed not only by a five-part print investigation into killers ... more
- Conversation is not about critical mass; it's about critical connections. You will forgive me for talking about leadership for a moment. I know you're all interested in marketing and have recently joined probably one too many social networks, feeling a bit of indigestion in reading yet another title with the ... more
- In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims Spending on Conversational Marketing will Outpace Traditional Marketing by ". To find out if that's even possible, I got together with Jim and Pete Blackshaw, executive vice president at ... more
- The use of social networking tools hasn't exactly taken off in the workplace as many employers are the use of , and other online communities as a time waster. However, one company is aggressively asking employees to use Facebook to build relationships with each other and customers. Will it Recently, ... more
- I am heading back to Los Angeles after attending in New (with a record 13,000 attendees), thinking about how we may be experiencing a significant moment in the growth of user-generated content as the professional writers in Hollywood bargain for royalties from consumption of their content As users -- particularly ... more
- Having spent close to 20 years in the creative departments of ad agencies, I've always found it curious how the vast majority of companies all but ensure that their marketing efforts end in failure. Why? Because they've burdened themselves with the Armies of The Armies of "No" are all the ... more
- "Recovery" and "rehab" seem to be theme of the week around year. Time was when was all the digitally addicted had to struggle with. But that was a dog's year ago. Now, there's Twitterholics, Second Life Obsessives, Facebook Fanatics. And it goes To that end, the Staff at the Invitations ... more
- "Blogging is intellectual prototyping." --Roger Martin, dean of the Rotman School of Management, University of How's that for a quote? From a very influential thinker in a very good B-school yet. This appeared in Business Week's Innovation section, on Bruce Nussbaum's design on October Bruce's comment under the "You put ... more
- There is an agricultural practice farmers use called "fallow field farming." It is the method of planting nothing at all to allow fields time to replenish, rejuvenate, and regain fertility. I got to thinking... this practice of waiting a season to allow for replenishment is exactly what some businesses could ... more
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