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by Jill Griffin
My loyalty work has me thinking a lot these days about "customer credit" and how firms can best get the customer credit they're due for the hard-fought value they
Bottom line, it's tough out there. The market has a long memory and old perceptions die hard. Just ask the U.S. ...
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by Drew McLellan
I recently received an e-mail from one of my Marketing readers. I think the honest fear he expressed is one that most of us had entertained more than once. With his permission, I'd like to share it with you and get your
Here's a paraphrased version of what he AM ...
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by David Reich
The concept is noble and egalitarian -- Citizen Journalists. Anyone and everyone reporting news and feeding into some vast system that collects and disseminates it for all to
We already have that in the web and, in particular, the blogosphere. Those of us who blog are Citizen
A few months ...
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by Paul Dunay
Eduardo and I met up at the MarketingProfs at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of
As global marketing VP, Eduardo controls the marketing for all of Motorola's enterprise B2B products worldwide. So naturally I wanted ...
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by Josh Hallett
If you are my age, then you know where the last part of that title comes from (inconceivable!). If not, ask around.
What does the word conversation mean to you and to your
We say the word conversation quite a bit in the social media world. But like some words, ...
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by Paul Williams
You should be in business for yourself. We all should. I don't mean quit your job and form a new company. I mean right now - at the job you are in - you should be in business for
You see, we manage ourselves differently when we're self-employed versus working ...
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by Tangerine Toad
The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of advertising and
Because the real digital revolution is about consumer empowerment, the ability to research and learn about products and services and make decisions independently from, and in spite of, any ...
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by Gavin Heaton
There are many books about creativity, there are exercises, websites, tools, tips and techniques. And yet, despite all this... we are still endlessly fascinated by the concept of "creativity" and desperate to unlock its elusive
One of the best tips I have ever had, was to look through the eyes ...
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by Paul Barsch
Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and "gut" decision making by managers of all stripes. Where does this leave "data-driven"
A recent article in Fast Company titled, Going for the ," details how even though ...
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by Andrea Learned
Earlier this week, Mike Martin, a regular (and very good) commentator for the local public radio , brought up an interesting point in a about how it just may have taken Al Gore's Nobel Prize to make an environmental stance
No longer about simply "cleaning up" or "keeping house" in ...
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by Paul Dunay
Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it's limited to 140 characters. The leader in the space is Twitter
According to a recent blog post by Peter , Twitter is now used regularly by of American online adults. That sounds ...
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by Valeria Maltoni
He had a prissy British accent and an attitude that matched the tone .... "You don't know the half of it and you're already missing this opportunity," it said. Then he launched into an unwanted pitch on how all *he* wanted was to have a conversation. Yet he was the ...
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by Andrea Learned
It is a good day when the research starts to show what many of us have been intuiting for a while - that some consumers will pay more for goods with more socially or environmentally responsible
As Ray Fisman reports in a recent , Harvard researchers Michael Hiscox and Nick ...
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by Matt Dickman
Last Friday I took an inside-out at social news community Digg.com by showing you what it looked like and went over the key functionality. In this edition of whiteboard session, I want to dig (pun intended) into how the system works as a community to add value to the
This ...
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by BL Ochman
Just when I'd lost faith in flacks, along comes this excellent pitch from Doug Haslam. It's a study in contrasts with this pitch from Besides pitching a survey on a topic he knows I follow because he reads my blog and my tweets, Haslam did several things
- He responded ...
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by Gavin Heaton
To some extent, marketers are constantly dealing with the future. We gamble with trends and positioning, we make estimates, projections and create budgets. We plan and strategize around our products, services and brands ... and segment, slice and dice the demographic data that represent our
But things are changing... because ...
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by Matt Dickman
Welcome to another video in a series I've been doing for MarketingProfs. This video on social network site is a look at the site from the inside-out... with the goal of educating marketers on this new social
This video is geared to give you a visual overview, tell you why ...
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by Ann Handley
Anyone who is online in business today should watch this video. Actually, anyone in business should watch it. (Reconsidering....) Actually, ANYONE should watch From Christopher via C.C. 's Twitter shout about
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by Josh Hallett
A few weeks ago I wrote a post about the pitfalls of using buzzwords or latching on to the latest "fad" to get . The example I used was "green." How about another recent buzzword, "Web
One of the people who left a on my post was Etan Horowitz, the ...
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by Tangerine Toad
If all the ads you see on television sound like they've been written by the same person, a slightly snarky, all-knowing young hipster, odds are they have. Or, more accurately, by a crew of people who all strive to have the same that of the creative directors who judge award ...
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by Mack Collier
As becomes the hot social networking site of the moment, companies are salivating for a way to reach its millions of members. So I wrote a premium article for that walks companies through the steps necessary to make BIG money on Facebook, and on any social
So how do you ...
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by Ted Mininni
Marketing researchers conducted a global survey recently to find out which of the advertising platforms in use today, including new media technologies, are most trusted by consumers. Since marketers have increasingly powerful tools they can utilize to reach the consumer, why not get a reading on how they are performing? ...
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by Ann Handley
Marketers may be from Venus and IT guys from Mars, but Marketing nonetheless needs to understand what IT is talking about. This week, we introduce a new short video series for , produced by Matt in association with MarketingProfs. First RSS, now really,
The video is part of a regular ...
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by Gavin Heaton
We all think that we are capable of coming up with a ground-breaking idea. We all think that we could, if given the chance, deliver a brilliant social media campaign that creates buzz, drives sales and makes our clients deliriously
But do your clients
Do your ideas fall on deaf ...
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by Ann Handley
Ben (via Fabrice ) points to this video. It's about composing an email to a girl the writer met in a bar - .... without sounding too needy, formal, forward, or setting the stage for
What's it have to do with marketing? Any one of us who has ever written ...
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