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- Buffeted by globalization, regulation, politics, technology and other market forces, "marketing" stands ready to reclaim its rightful role as the voice of the customer and generator of business value through brand, loyalty, and customer management. But not all marketers are ready–or want to–take this leap into the future. Marketing is ... more
- I am continuing to be intrigued by the Democratic political campaigns which provide multiple opportunities for learning about social marketing. I believe Obama and Clinton are using social media very effectively to build communities and emotional In my opinion, they are doing the best jobs. For the video podcast I ... more
- A terrific article was published in a recent issue of CRM magazine. In Poor Customer Service Paralyzing U.S. ," customer service consultant Bobbi Paine stated, "Businesses are losing business they can't afford to lose. . .as a result, poor customer service is paralyzing American companies."The findings of a 2007 Harris ... more
- Is an internet shoe store that is known around the world for its service. One of their connections with customers is that they actively promote that they give free overnight shipping of orders and also free return Recently, Zappos decided to stop advertising that every customer would get free overnight ... more
- There is good reason for politicians to raise values as political campaign issues. Polls show time and time again that Americans care about In today's world, we divide politics into red states and blue states, primarily based on the perceived values held by the people living in those places. Car ... more
- Thinking about buying media? Well, it's no longer just about ad space or traditional print. Today media has to "sing and dance." It has to have a tight connection to the brand at the same time it distributes the brand with rich experiences online through social media .... social networks ... more
- When I say "hugely successful investor," we pretty much all think "Warren Buffett," right? Would you be surprised to find out that his style of researching and being patient with his investments is more typically feminine than masculine? Now, does that make him a A recent Motley Fool article by ... more
- Starbucks announced Wednesday that it is launching a new customer-suggestion site . The site will take customer ideas and let the community rate and vote on their favorites, similar to Dell's groundbreaking site. But the big question now Will Starbucks actually be willing to act on the ideas that the ... more
- It starts so innocently. A blog post here, a social network profile there, a photo upload here, a microblogging update there... The next thing you know, you've got online profiles up the wazoo and friends who seem to be blowing you out of the water with their prodigious writing, photosnapping ... more
- In this Marketing Over Coffee learn about the Power of Free (with a free subscription!), branding and taglines, and how to ruin your personal brand..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on ... more
- Have you ever noticed how communication skills have deteriorated over the past few years? In preparation for my lunch keynote at the 10th Annual Cause Marketing Conference in San Diego this week, I went through my "boo boo" folder and found some great Here are a couple of samples I'm ... more
- Apparently marketers aren't cutting it, according to a recent study. Marketers aren't making a mark with consumers when they launch new products. An intriguing article in MediaPost on March 6th, New Product Messages Aren't Making Intended points to data collected by Information Resources, Inc, New Products magazine, comScore and Schneider ... more
- What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to "mine" call detail records hoping to use the information to improve service quality and create more personalized and relevant offers. But that's old hat compared to ... more
- "Research from The Nielsen Co. here shows that more than half of U.S. consumers would give up all forms of convenience packaging if doing so would benefit the environment," according a new article in Progressive Grocer. Nielsen's PanelViews study surveyed 65,000 U.S. Some of the of consumers surveyed would give ... more
- In this Marketing Over Coffee learn what's up with SEM and paid ads, geotargeting and the next online ad..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show ... more
- Question for Can you collaborate with a competitor? And will you – if a client asks? Lance Thornswood, Interactive Creative Director at , talks about his success leading campaigns when multiple best-in-class agencies – or "frenemies" – are responsible for the Quick " is a relatively new word that describes ... more
- Brand building and reputation management are two sides of a coin. What brand managers do to build their company's reputation can come crashing down overnight with the keystroke of an angry Managing a company's reputation used to be a back-channel activity, known only to a few. Today, company reputation is ... more
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