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- Who says that social networking is just for kids? Or for tech-savvy marketing professionals, for that matter? The rise of niche communities has given everyone from knitters to animal lovers and doctors to truckers a place to communicate. But now even secret agents have a place to make * * ... more
- The age of Google, which celebrated its birthday Google is a decade old. This may be longer than you remember; for many people, the company's watershed event was its IPO a little over four years ago at the seemingly expensive price of in a dutch The company now unquestionably dominates ... more
- PJA On launching an internal innovation blog, and what we've learned In January, we launched PJA (as in money, or improvisation, or scratch pad), an internal blog for our advertising agency. The launch was quiet, and our expectations modest. Simply put, we wanted a better way than email for collecting ... more
- Here's another great case study for corporations successfully using [The Home Do a [Twitter search for In recent days, you see a flurry of tweets with tips, suggestions, and pointers to Web content about preparing for hurricanes. Rather than approach the community as something to be 'engaged', the company is ... more
- Another convention coming to a close gives rise to a conversation we marketers are just getting started. After all, when it comes to political candidates--and political conventions--we're not just talking policy, we're talking brands. And on that note we're back for Round #2. Round #1 is right To commemorate this ... more
- Sharon McCarthy recently conducted an interesting survey of Executive Summary Here are the top definitions for the word "interactive", although if you look through the entire list, you could probably group more of the items together–but for our purposes it Just a couple of 1. It's amazing how rich this ... more
- In this Marketing Over Coffee we discuss our test drive of Google Chrome and what it means, eCommerce Payments, and Virtual Street Teams..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology ... more
- Wegman's Food Markets have quietly expanded on the privately owned grocery chain's "Locally Grown" program, according to a recent article in Progressive . The two-decades-old program now comprises a network of over 800 Better yet, these family farmers are able to bring myriad selections of fresh fruits and vegetables to ... more
- 100 The number of users on on August 26, To put that in perspective, imagine if ALL of the residents of Mumbai, Karachi, Istanbul, Delhi, São Paulo, Moscow, Seoul, Shanghai, and Mexico City (the nine largest cities in the world), Athens GA, and Newell PA (pop. 551) were all registered ... more
- And ITToolbox recently released the 3rd wave of research on social media and the IT professional. The first two surveys were focused on information consumption habits, specifically how Web 2.0 channels and communities–such as blogs, bulletin boards, wikis, and social networks–influence how IT makes purchase We decided to have a ... more
- 'Tis the season of presidential conventions. A time of marketing, messaging, promises and pageantry. And a series of events that comes but once every four years. While we're glued to our tubes watching the commentary fly from political analysts, pundits and broadcast journalists, one group's voice is palpably those of ... more
- The expression, a picture is worth 1,000 ," is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. This saying is meant to convey the power and impact of a single image in replacing pages of However recent fake photographs from the 2008 Olympics, or the Iranian government ... more
- I recently caught a tantalizing tidbit in a food industry newsletter and followed it to its source. An titled "An herbal drink from Coca Cola?" from the Austin American-Statesman, states that Coca Cola is up to something big. Really "For months, the Atlanta-based drinks giant has been working quietly to ... more
- This headline, sent to me by a colleague, appeared in a recent issue of the Wall Street "Should You Outsource Your Company Blog?" Like most questions addressed in communications, marketing and other similar fields, the answer is -- Maybe. It 1. If the company doesn't have a communications or a ... more
- Just happened to catch an interesting short new infomercial on TV. Anthony Kennedy came on the tube, and as we all know, he hawks quite a few consumer products. But something about this commercial really got my attention. "Did you know that the leading household cleaners consist of up to ... more
- In today's is an ad and a few articles referencing our upcoming Digital Marketing , which takes place this October in Scottsdale, Arizona. I'm pretty excited about the event itself, because the content offers a solid grounding in the Big Three of online marketing. Covering Email, Search, and Social Media, ... more
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