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- Last week, my friend and colleague Susanne Sicilian sent an email highlighting the 5 Reasons Your Boss Needs to Send You to . Among the One-on-one time with our speakers, exclusive (and free) research, "Usability Labs" on your Web Site, Email campaigns, and Social Media efforts that essentially amounts to ... more
- In this Marketing Over Coffee we discuss 3 things to make your News Releases more effective, what to consider when adding "new media", and sales vs. marketing..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's ... more
- When marketers design a marketing campaign .... we typically design them for "rational" buyers. But do buyers act rational? And what about When we make decisions we think we're in control and making rational choices. But are Dan Ariely a faculty member at MIT's Sloan School of Management and member ... more
- I am frustrated and I can't be the only one. I've written about this topic before and it isn't improving. Either companies should bring their call center staff back to North America or develop better protocols to handle North American I recently discovered that I must add a state tax ... more
- Over the past few years marketers have been working on tracking conversations about their brands on the Web. (You are tracking and listening, aren't you?) But once you have that in place, then Strategies for understanding and dealing with the flow of all these conversations are the natural next step. ... more
- In this Marketing Over Coffee we discuss buying lists, Google Audio Ads, the fishbowl and applying Marketing 2.0 strategies to local markets..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct ... more
- A short, interesting piqued my interest in Packaging World recently. The "Braille 'signed' on sleeved bottles" simply discloses how Italian milk producer Milk Depot, based in Brescia, Italy, has added expiration dates on its packaging in Braille. While this may not seem like much to some, the addition of Braille ... more
- Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of "offering more choice", marketers may actually end up increasing complexity, costs and causing customers "mental fatigue." Is there a better way to win over A typical big box retailer ... more
- It seems that department store retailers, faced with sagging sales and a slumping economy, have made what appears to be a logical Re-brand and reposition teen apparel to capture that Of course, this is a tall order. Teens have long eschewed department stores in favor of shopping at hip, trendy ... more
- Against the backdrop of incessant about record reductions in newspaper subscriptions and advertising revenue, I read a recent that stated the Pittsburgh is losing about $20 million per This made me wonder about not only newspapers, but also all content publishers in a world filled with information foragers who are ... more
- The automotive industry's first Customer Advisory Board (CAB) has arrived. Thanks to Palo Alto, California-based Passenger, a technology company, which created the platform for Chrysler's CAB virtual forum. to invite 2000 consumers as well as Chrysler vehicle owners via a new consumer web , which is being promoted via a ... more
- Imagine walking down a busy street when suddenly you hear a voice in your head. Is it schizophrenia? The demonic? No, you've been subjected to modulated ultrasound from an advertiser, a beam of sound directed only at you. Is this the beginning of the end of mental Frequent columnist Clive ... more
- White papers and webinars proliferate now, a common lead generation tool for many companies. This week's free download from is an excellent example of viral marketing that uses a free download to gain attention for its advocacy I received the link in an e-mail from a friend in Chicago. With ... more
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