Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Get the scoop on how Facebook's new algo changes directly affect brands, a new Facebook at Work, Snapchat's Snapcash, and the real difference between Spotify and Taylor Swift fans. Skim for the solutions to this week’s social mysteries! more
Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software. more
How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big screen? Skim for the answers to these burning social questions! more
The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all digital media strategy in 2015. more
Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), and find new ad offerings on Tumblr and Snapchat. Skim for the social score. more
Nearly one-third (31%) of all paid search spend by marketers on Halloween costumes went to Disney-owned character keywords, according to a recent report from AdGooroo. more
Heard the recent hysteria surrounding native advertising? Most of the rumors are mistruths and misconceptions. more
Until you've scored a great placement, you can't know the crazy and myriad ways it can help your brand. more
Get the scoop on Rooms, Facebook's new anonymous app; Foursquare's first ad campaign; and Kotex's lunge for vampire-loving teens. Also learn how to make sure Facebook posts appear at the best times for your audience. Skim to stay in social shape! more
Print and broadcast media are still viable forms of advertising, but neither packs the power of pay-per-click advertising. Here are reasons to consider using PPC ads. more
Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software. more
Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide ... more
Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle. more
The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative. more
When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful new ally. more
What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, that was a thing) and how the dramatic vampire series Twilight may live on... via Facebook. Skim to boost your ... more
B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing tactics. more
The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software. more
Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that ... more
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ... more
The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. more
Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar. more
Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz! more
Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its traditional stopping point. more
See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top! more
MarketingProfs uses single