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We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road. more
Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom Audiences and now lets users chat with businesses via messenger on their own websites. more
#SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's RoundupIt was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness. more
Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp! more
Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets. more
The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy. more
Programmatic TV works—but only for the right brands. To help you determine whether your brand is right for it, ask yourself the following questions. more
If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good. more
Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories. more
Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol. more
Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo. more
Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right. more
This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing! more
Google AdWords is making big changes that will affect marketers. These changes will have an enormous impact on SEO as well as the structure of ads and the customization of tables and charts. more
Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from Experticity. more
Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top! more
Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world. more
The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the upcoming holidays. more
Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more! more
Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia. more
More than a quarter of Internet users worldwide say they have used ad blocking software on their personal computer in the past month, according to a recent report from GlobalWebIndex. more
Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service. more
Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content. more
Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in your audiences' News Feeds. more
Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy. more
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