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Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area. more
This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic attribution. more
Fraud is an increasingly large problem in advertising, but marketers can (and should) be more proactive in solving it. These two approaches can help. more
Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into any social conversation you please. more
Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International. more
Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign. more
Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns. more
Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention. more
More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control. more
Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands. more
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? more
This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ad network. Skim to stay social-savvy! more
This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live to users across devices. Also: Foursquare's B2B plans. more
What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy guide to A/B testing (and how social can help). more
The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven marketing this year. more
Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and Presidential elections, according to a recent report from the American Association of Advertising Agencies and Havas Media. more
Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance. more
New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start! more
Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived? more
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions. more
'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive mobile formats, and ever so much more. Skim for a very merry season indeed! more
Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on their mobile device. more
Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips. more
We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road. more
Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom Audiences and now lets users chat with businesses via messenger on their own websites. more
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