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What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy guide to A/B testing (and how social can help). more
The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven marketing this year. more
Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and Presidential elections, according to a recent report from the American Association of Advertising Agencies and Havas Media. more
Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance. more
New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start! more
Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived? more
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions. more
'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive mobile formats, and ever so much more. Skim for a very merry season indeed! more
Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on their mobile device. more
Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips. more
We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road. more
Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom Audiences and now lets users chat with businesses via messenger on their own websites. more
#SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's RoundupIt was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness. more
Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp! more
Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets. more
The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy. more
Programmatic TV works—but only for the right brands. To help you determine whether your brand is right for it, ask yourself the following questions. more
If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good. more
Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories. more
Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol. more
Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo. more
Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right. more
This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing! more
Google AdWords is making big changes that will affect marketers. These changes will have an enormous impact on SEO as well as the structure of ads and the customization of tables and charts. more
Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from Experticity. more
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