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As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good... more
See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to make social recommendations. Skim to stay in the know. more
Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns. more
The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? more
Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new Pinterest ad unit, and follower analytics for Instagram. Skim to win the day. more
Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email. more
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. more
Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different networks, Twitter benchmarks for the new year, and a site that brings together all the trends you'll ever need to ... more
We've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right in time for Valentine's Day. Skim to stay in step! more
Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win over kids (and parents). Skim to seize the day! more
Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo. more
Mobile devices had the highest average click-through rate (CTR) across all digital ad channels in 4Q14, according to a recent report from Marin Software. more
Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a sales strategy into social. Skim to see what's coming. more
Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud. more
What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network? more
Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get on fleek. more
Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim to start the year awash in Like! more
The United States Navy had the most Shazamed television advertisement last year, according to a recent report from the audio identification app. more
More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. more
Global advertising spend is expected to increase 4.9% in 2015 and total $545 billion, according to a recent report from ZenithOptimedia. more
Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people will be all over next year. Bonus: Who sent real poo to clients and got away with it? Skim to ... more
Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their heads. more
'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in the usership arms race, and the 10 most-shared video ads of 2014. Skim for some holiday cheer. more
Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts. more
Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy. more
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