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Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia. more
Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the iceberg. Skim to stay ahead. more![The 20 Most Expensive Bing Ads Keywords [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/bing-ads-keywords-wordstream-infographic-lg.jpg)
Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related to the legal world, indicating how lucrative clients can be. more
SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's peer-to-peer payments, and what Twitter is up to. Skim to stay current. more
Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. more
See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social media content. Skim to keep in tune. more
Many advertisers today are being deceived by ad partners. To avoid being duped, make sure you consider the following before choosing an ad technology partner. more![Elements of a Successful Creative Pitch [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/elements-of-a-creative-pitch-infographic-lg.jpg)
You've one shot to dazzle your audience with your idea, service, or product. Here are some tips to make sure you rock the presentation. more![Everything You Need to Know About Real-Time Bidding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/what-you-need-to-know-about-real-time-bidding-infographic-lg.jpg)
Here's a quick look at what real-time bidding is, how marketers can benefit from it, and how they can get started. more
As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good... more
See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to make social recommendations. Skim to stay in the know. more
Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns. more
The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? more
Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new Pinterest ad unit, and follower analytics for Instagram. Skim to win the day. more
Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email. more
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. more
Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different networks, Twitter benchmarks for the new year, and a site that brings together all the trends you'll ever need to ... more
We've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right in time for Valentine's Day. Skim to stay in step! more
Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win over kids (and parents). Skim to seize the day! more
Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo. more
Mobile devices had the highest average click-through rate (CTR) across all digital ad channels in 4Q14, according to a recent report from Marin Software. more
Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a sales strategy into social. Skim to see what's coming. more
Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud. more
What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network? more
Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get on fleek. more
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