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On average, 38% of retail marketing budgets are now devoted to digital channels, according to a recent report from Conversant. more
More than a quarter of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report from 99designs. more
It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream. more
Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness the power of those true influencers instead of native advertising. more
Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll. more
Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's Mesagraph buy and Evian's Spiderbaby. more
With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key smartphone choices for the rest of 2014. more
If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B. more
Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all in this week's #Socialskim! more![Which Brand Really Won the Super Bowl Ad War? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/super-bowl-ad-infographic-peek.jpg)
The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too. more
Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim for your social submersion! more
Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away. more
For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers. more
Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content. more
In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you're competing in real time (usually with real budget constraints) for clicks. more
Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less! more
There are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use. more
Marketing and advertising executives say Facebook has the greatest potential for businesses among social media sites, according to a recent report by The Creative Group. more
Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ! more
Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on the action. more
Think print marketing collateral and an eco-friendly business aren't compatible? Think again. Here's why print marketing can help preserve the environment. more
See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience. more
The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand's products or services 6.6%, according to a recent report from BrandAds. more
The re-emergence of voice-based communications is forcing marketing and sales teams to acknowledge that voice is in their blind spot—and they're losing business as a result. Here's a look at the problem. more
Marketers are planning to primarily increase spend on proven channels in 2014, with a smaller share going to unproven tactics, according to a recent report from Conversant. more
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