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Advances in ad technology have helped drive dramatic increases in digital video spending in 2012: 97% of surveyed video buyers (agencies, brands, and trading desks) say their video ad budgets have grown 27% in 2012 over 2011 levels, and most expect the momentum to continue into 2013, with video budgets ... more
Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce dollars without weighing down inboxes. You can send fewer emails yet achieve greater impact. more
"Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor such ads, according to a study by MediaBrix. more
If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts. more
From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social media—particularly Twitter—has been even harsher, according to a report by Pew Research. more
Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with 2012 spending levels, and they cite mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities ... more![The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/google-statistics-peek.jpg)
After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt find out how Google makes more than $100 million a day with search advertising. more
In Sept. 2012, Google Sites, driven by YouTube, ranked as the top online video content property, with 150.3 million unique viewers; Americans viewed 9.4 billion video ads, with each top 5 video ad property delivering more than 1 billion video ads; and video music channel VEVO maintained its top YouTube-partner ... more
Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond to marketing messages if they see the same message across multiple channels. more
In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ads served to them on social networking pages be tailored to their lifestyle, according to a new survey from Ipsos ... more![Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/121025-radar-gun-lg.jpg)
When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how to avoid collisions with the Federal Trade Commission (FTC) and others. more
You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. The most engaging medium to use with those initiatives is online video advertising. Here are five tips for smart video ads that will make the most of this ... more
That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google personalization to step into your customers' search shoes? more
Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion in 2012 to $28.0 billion in 2017, according to a report by Forrester Research. more
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money on ads or landing pages that don't do what they were designed to do." To help you get the best ROI ... more
Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" from IDC. more
People hate push marketing: It interrupts their favorite shows. It clutters their screens. And too often it has nothing to do with their interests. But customers don't mind messaging that's relevant to their needs. These four commandments will keep relevancy central to your messages. more
It's no secret that Google controls the vast majority of online searches. Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on Google. And there's a complication: Bing and Yahoo use their own algorithm to rank pages in a user's SERP. That means ... more
Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and there's no reason you shouldn't consider YouTube video stars, too. more![16 Smarty-Pants Who Changed Marketing [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/120927-franklin-slides-lg.jpg)
To inspire you in your marketing, we've put together a roster of 16 remarkable smarty-pants who over the past few centuries changed marketing—and, often, business itself. more
Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital, mobile, TV, and print media, according to a report by Nielsen, which surveyed consumers worldwide. more
US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in 2011, according to a report by BIA/Kelsey. However, the forecast signals a maturing market. more
Google Sites was the top-ranked Web property in August 2012, attracting some 187 million unique visitors, followed by Microsoft Sites with 170 million and Yahoo Sites with 164 million, and making its debut to the Top 50 was Instagram, at No. 48, with 26.0 million unique visitors, according to data ... more
Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012, according to Ooyala's Q2 Global Video Index Report, which also found that the proportion of time tablet viewers spent watching premium, long-form video jumped 47% over ... more
Among mobile Web users in the US, mobile media (via phones and tablets) was the the most popular way to consume media content in the second quarter of 2012: Mobile media accounted for 2.97 hours of the total 9.00 hours spent consuming media via all platforms during the day, outpacing ... more
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