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"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article at MarketingProfs. And when they do, they're most likely to choose results that appear first. "Thus," Hanks continues, "'owning' the first page ... more
In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. more
Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured. more
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter remains a critical part of your search strategy, she notes: "Twitter has pulled ahead of many other social media platforms, ... more
We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy. more
Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, according to a report by Covario. more
Despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012—particularly the areas of IT (information technology) and marketing—according to a survey conducted by Doremus and the Financial Times. more
US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from comScore. more
Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said so in June 2011, according to the seventh annual MerchantCircle Confidence Index. more![Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/112211_slide-show_lg.jpg)
The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this shopping day to your advantage? more
Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same pace, according to a new report by Forrester Research. more
Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers to complete those viewing sessions, according to Ooyala's Video Index Report. In addition, Facebook was the most popular way to ... more
Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate... more
People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy, according to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions. more
If the 2011 holiday shopping season follows the trends of the 2010 season, consumers are likely to start searching online for holiday gifts early this year and Cyber Monday will edge out Black Friday as the most profitable day for online retailers, according to data from Marin Software's 2011 Online ... more
The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to new report by comScore. Technology is enabling such price-seeking behaviors with the Internet cited as the most popular channel for ... more
Despite the renewed excitement in 3D entertainment over the past few years, would-be TV buyers appear to have little interest in purchasing a 3DTV set, according to a new survey from Retrevo. more
The flash sale is one of the hottest tools being used today to capture customers' attention, and email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%), according to a report by ... more
Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every day, reading long articles as well as browsing headlines, according to a new report by Pew Research. more![Think Landing Page, Not Phone Number [Video]](https://i.marketingprofs.com/assets/images/articles/lg/111025_think_landing_page_video_lg.jpg)
Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial? Anyone with a reasonable amount of marketing experience knows: Don't do it. Think "landing page" instead. more
Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according to a study by Cone Communications. more![Dialogue Writing, Part 2: Where to Start [Video]](https://i.marketingprofs.com/assets/images/articles/lg/111018_dialogue_lg.jpg)
The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks! more
B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire. more
Tablet devices are becoming an increasingly important channel for e-commerce: Nearly one-half of tablet owners (48%) completed a purchase via their device in September 2011, according to a report by comScore. more
Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new survey from IBM: 79% of CMOs expect a high or very high level of marketing complexity over the next five ... more
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