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- Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen Company. more
- Though the adoption of emerging Web activities such as social media is still dominated by Millennials, older generations are making sharp gains, according to Pew Research. Moreover, key Internet activities such as email and search are becoming more uniformly popular across all age groups. more
- Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video today than they were a year earlier and 65% say they have visited a vendor's website after watching a work-related ... more
- In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient that make content searchable and discoverable," Posnanski notes. That's why TrafficPRM—Posnanski's interactive agency—created the Seven Keys to Keyword Research guide to ... more
- Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) daily, according to a new study by L2. Moreover, 45% of such consumers read at least one blog every day. more
- With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing at the Social Media & Personal Branding blog, has made a list of 100 social media tips to ponder for ... more
- "[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from sending mass, untargeted emails to their entire audience." To help you avoid that outcome, Smith recommends uplift modeling, which predicts how marketing ... more
- Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company. more
- Most online adults (61%) say they're aware advertisers use their online browsing history to target ads to them, and roughly two-thirds (67%) say they are opposed to such tactics, even if those tactics help keep Web content free, according to a survey from Gallup and USA Today. more
- "Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep," writes Stoney deGeyter at Search Engine Guide. "It seems like every few months some high-profile person in the Internet world says something about how SEO is snake oil, sending ripples throughout ... more
- Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey from Forbes Insights. Younger execs are leading the charge to mobile adoption, particularly in business-related buying, Web searching, and posting ... more
- Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn the three categories of social media measurement, and discover the ... more
- More than three in five Americans (63%) say they ignore or disregard Internet ads, according to a new Adweek Media/Harris Interactive Poll. Internet banner ads are the most ignored (43%), followed by search engine ads (20%). more
- "Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is good, thorough, and up-to-date, but the page rank is 0 and there are a dozen signs leading me to believe ... more
- Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a new survey from Pew Research. more
- More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media ... more
- Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you. more
- Fast-growing Groupon is enjoying prominence in the social deal-making market, accounting for 79% of US Internet traffic to group coupon sites for the week ended November 27, 2010, while second-ranked LivingSocial received just 8%, according to Experian's Hitwise Intelligence. more
- "When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock at Search Engine Watch. "So if you're in New York and you search for [pizza], or [hot tubs] or [DMV], ... more
- Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by digital media and strong ad growth in developing markets, according to projections by ZenithOptimedia. more
- Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential Marketing blog, Rohit Bhargava tells the story of Ana Free, a Portuguese singer-songwriter who has racked up 20 million views ... more
- Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 billion in online spending, up 16% from a year earlier, and the heaviest online spending day in history, according to ... more
- According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at your computer, hitting the send button just as soon as they sign up or click a link," she writes at ... more
- Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading campaigns and gives reasons like these: It is not a sustainable long-term strategy. "One of the key advantages of a sale ... more
- So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As a "fierce practical" marketer, Whittemore seeks to understand how applying SEO to an array of digital content—website, blog, press releases, a ... more