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  • Portable Purchasing: Trends in Shopping via Tablets, Smartphones
    Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same, according to a new survey by Local Corporation ... more
  • Pinterest Now No. 3 US Social Network, Surpasses LinkedIn
    Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly ... more
  • Five Steps to Improved Local Search ROI
    "Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at MarketingProfs. And with good reason. Consider the ROI of a local search campaign that Schepke's company implemented for an international hotelier: ... more
  • Google Android Captures Majority of US Smartphone Market
    Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its history, according to data from the comScore MobiLens service. more
  • Video Email Marketing Boosts CTR, Purchasing Behaviors
    Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media. more
  • Three Ways to Know Your SEO is Working
    You've put an SEO program in place—but how can you tell if it's working? "Ultimately, the only factor that determines success is the bottom-line; like any investment, we do not think that our services are truly successful unless we can provide positive ROI," writes Taylor Cimala at the Renegade Search ... more
  • Only One-Half of Brands Can Identify Their Most Loyal Customers
    Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how best to reach out to them, according to new study by Acxiom and Loyalty 360. more
  • 'Social TV' Boosts Live TV Viewing
    Active "social TV" viewers—people who watch television and simultaneously engage with others via social networks—tend to watch more live TV so they can be part of social conversations in real time, according to a study by iModerate Research Technologies. Social TV is also enabling viewers' desires to influence programming, via ... more
  • New Generations of Hispanics Reshaping Ad Preferences
    Second- and third-generation Hispanics—American-born and English speaking—now account for the majority (60%) of the nation's Hispanic population, according to a new study by Yahoo. Proud of their ethnicity, such later-generation Hispanics are sensitive to the media's portrayal of their ethnicity, but are far less likely to seek out content tied ... more
  • 'Generation C' Is the New Gen Y: Connected and Social
    Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video (27%), visit social networking sites and blogs (27%), own a tablet (33%), and use a smartphone (39%), according to a ... more
  • Local Digital Ad Spend to Reach $38.5B by 2016
    Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, according to BIA/Kelsey's US Local Media Annual Forecast. more
  • Small Merchants Embracing Facebook Commerce
    With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according to a study by Payvment. more
  • Couponing: 125 Years Old, American as Apple Pie
    Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey conducted by Valpak. Moreover, without a coupon in hand, 49% of women say, they would not buy dinner out; also, ... more
  • LinkedIn Use by Professionals in Industrial Sector Surges
    The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or 48.6%, from the 37% who did so a year earlier, according to a report by GlobalSpec. more
  • Senior Execs Consume Both Traditional and New Media
    Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they also use digital channels—such as online video, professional networking sites, ... more
  • In Defense of Fun: Humor Is Serious Business for SMB Marketers
    by Anna Sawyer
    Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor. Why is that? Maybe SMB marketers sense they have too much to lose. But there's much to gain, too. more
  • Newspaper Digital Ad Sales Not Offsetting Print Losses
    As advertisers continue to shift spending from traditional print media to the Internet, newspapers are failing to make up for the decline in print advertising revenues via gains in online ad revenues, according to a report by Pew Research. more
  • What Buyers Want in Apple's New iPad
    Apple is expected to unveil the next-generation of the iPad on March 7, 2012 and nearly one-third (29%) of mobile Web users say they plan to buy the new device, according to a survey from InMobi. Among those 29%, more than one-half (54%) are first-time tablet buyers. more
  • CMOs: Business Outlook Strong, Marketing Budgets Up
    Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way, according to the CMO Survey. more
  • Half of SMBs Use Social Media for Marketing
    More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly from websites, according to a new report by BIA/Kelsey. more
  • Media Planners and Buyers Value Direct-Response Metrics
    When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from Maxifier. more
  • Inbound Marketing Leads Cost 61% Less Than Outbound
    Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report by HubSpot. more
  • Key Mobile Marketing Stats and Trends for 2012
    The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore. more
  • Four Tips for Social Media SEO
    You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their social media efforts to drive more traffic back to their websites (and their calls-to-action)," writes Jeffrey L. Cohen at the ... more
  • Mobile Ad and Marketing Now the Fastest-Growing Media Sector
    Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data from PQ Media. more

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