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Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say the death of their local newspaper would have no major impact on their ability to find local information, according to a report by Pew Research. more![Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]](https://i.marketingprofs.com/assets/images/articles/lg/111004_brain_lg.jpg)
Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left brain or the right brain. But which should you appeal to? more
Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And at the Bing Community's Webmaster Center blog, Duane Forrester provides insight into Bing's SEO preferences. "[There] are a few items we love to ... more
When searching for information on the Internet, people tend to exhibit one of three distinct behavioral search patterns, according to new research by About.com, which explores the various mindsets that drive Web search. more![How to Get Your Creative Approved [Video]](https://i.marketingprofs.com/assets/images/articles/lg/110927_video_lg.jpg)
You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? Maybe... IF you follow this tip. more
Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow 6.5% over 2010 levels, according to a report by IDC. more
Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to spend more money when they do buy, according to research from RichRelevance. more
Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of budget allocated to social media marketing, according to The CMO Survey. more
"Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it seems like there's a new management tool, tracking metric, or ad product springing up every hour." Still, social media remains ... more![Tripped Up by a Typo: Five Real-Life Examples [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/110916_slide-show_lg.jpg)
It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples that make the case for fanatical proofreading. more
Google Sites led the US explicit core search market in August 2011 with 64.8% of search queries conducted, followed by Yahoo Sites with 16.3% and Microsoft Sites with 14.7%, according to data from comScore. more![The Five Rules of Great Radio: Rule 5 [Video]](https://i.marketingprofs.com/assets/images/articles/lg/110915_pizza_lg.jpg)
You and two friends have spent the last three hours climbing up the edge of a giant pizza crust. Finally reaching the top, you look out over the vast plain of pepperoni and green peppers. The aroma causes you to lose your balance and tumble down into a pool of ... more
Total measured advertising expenditures reached $71.5 billion in the first six months of 2011, up 3.2% from the same period one year earlier, according to data released Kantar Media. Spending growth eased slightly during the second quarter, reaching $36.5 billion, up 2.8% from a year earlier. more
When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself. Younger adults, meanwhile, are more likely than older counterparts to directly click the ad's "like" button, whereas older adults ... more
Mobile commerce has become widespread in the US: 80% of smartphone owners say they have used their devices to help make buying decisions in the past year and two-thirds have made a purchase with their phone, according to a study by LEK Consulting. Moreover, mobile shopping apps are giving on-the-go ... more![The Five Rules of Great Radio: Rule 4 (b) [Video]](https://i.marketingprofs.com/assets/images/articles/lg/110908_video_lg.jpg)
If the only thing consistent about your radio spots is that they always sound different, you may have a problem. If you're aiming for a brand sound, you'll never hit your mark if you constantly change elements. more
Small and midsize companies (SMBs) continue to move marketing dollars to digital channels, according to BIA/Kelsey, which now forecasts digital spending among US SMBs to reach $16.6 billion annually by 2015—roughly 70% of total SMB marketing budgets. more
In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their companies, according to a new study by The Horn Group and Kelton Research. more![The Five Rules of Great Radio: Rule 4 (a) [Video]](https://i.marketingprofs.com/assets/images/articles/lg/110901_video_lg.jpg)
You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through radio advertising. How can you hope to stand out? more
US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, search, display, mobile, email, and social media together are expected to constitute 26% of all ad spending, up from 16% ... more
After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though tablet ownership is still dominated by men, growing numbers of older Americans are buying the portable devices. more
"As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website Conversion blog. "What you may not hear as much about, however, is what you should avoid doing." To help you identify ... more
Ranked by videos viewed, gaming-focused entertainment network Machinima was the most popular YouTube video partner among male audiences in July 2011, delivering an average of 18.5 videos per male viewer during the month, according to data from comScore Video Metrix. VEVO led the way among female audiences with an average ... more![The Five Rules of Great Radio: Rule 3 [Video]](https://i.marketingprofs.com/assets/images/articles/lg/110824_video_lg.jpg)
Stories are what language is built around. They make people lean forward and listen. And if you want your marketing and advertising to be much more engaging, use storytelling. more
Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps via their phones in June 2011 and of that time, two-thirds (67%) was spent using mobile apps while one-third (33%) was spent browsing the mobile Web, according to a report from ... more
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