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Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away. more
Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts. more
Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from Forrester Consulting on behalf of Videology. more
Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable! more
Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans. more
The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency. more
"Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five lessons to take away. more
Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold locations, according to recent data from Infolinks. more
The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy. more
The number of times Super Bowl ads are shared on Twitter, Facebook, and blogs has grown by 30x in the last three years, according to a recent report by Unruly Media. more
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the ... more
Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore. more
The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience. more
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies. more
Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch a search retargeting campaign. more
We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect. more
Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads, according to a recent report by Marin Software. more- Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you or your creative agency should take to achieve better results from your marketing creative. more
It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away. more
In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories. more
Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency. more
It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way ... more![How Video Ad Sharing Has Changed Since 2006 [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/181213-ddp-lg.jpg)
The sharing of the most popular video ads online has increased nearly 50-fold over the last eight years, according to a recent report by Unruly Media. more
'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video put the 'Net in holiday mode, and how Twitter and Instagram plan to beat back Snapchat. Skim for some social ... more
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component. more
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