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Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline conversions. more
Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software. more
This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce ... more
Sports audiences are particularly receptive to marketing. Here's how to reach the audience of the world's most popular sporting event, the FIFA World Cup, which is right around the corner. more
Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your social pics pop. Skim to stay on top! more
Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe. more
Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly. more
Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features. more
Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and LinkedIn's latest attempt to seduce brands into publishing... and see what viral video spread a zealous backlash to Dove's "True ... more
Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by a multinational audience. more
Half of Americans say they don’t trust advertisements, and 44% say ads are intentionally dishonest, according to a recent poll from YouGov. more
Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to date, how Esquire gave users a real reason to love 'em, and what video had every parent with an Internet ... more
On average, 38% of retail marketing budgets are now devoted to digital channels, according to a recent report from Conversant. more
More than a quarter of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report from 99designs. more
It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream. more
Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness the power of those true influencers instead of native advertising. more
Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll. more
Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's Mesagraph buy and Evian's Spiderbaby. more
With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key smartphone choices for the rest of 2014. more
If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B. more
Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all in this week's #Socialskim! more![Which Brand Really Won the Super Bowl Ad War? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/super-bowl-ad-infographic-peek.jpg)
The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too. more
Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim for your social submersion! more
Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away. more
For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers. more
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