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'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video put the 'Net in holiday mode, and how Twitter and Instagram plan to beat back Snapchat. Skim for some social ... more
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component. more
Every publisher wants to attract big brand advertisers. It's not an easy task, but if you're willing to get your hands a little dirty, here are the six things you'll need to do to attract those brand advertisers. more
Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent analysis by Chitika. more
Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by Neustar Aggregate Knowledge. more
Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations. more
It's holiday time, and we're action-packed with tips to up your socialising options. Check out five great Snapchat ideas from big brands, why Coca-Cola's decision not to run ads is causing a viral sensation, and simple rules for providing better social service. Skim to stay in season. more
Instagram launched its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram's users on Nov. 1. Three experts weigh in on how Instagram can become a successful platform for marketers and advertisers. more
Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways the Big Box stores can't or don't. more
Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending. more
Your plate is full... every day: payroll, inventory, scheduling, employee issues... the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are asking, "Is it worth adding to my plate?" more
Dove Beauty Sketches, a three-minute video that aims to show women they are more beautiful than they think they are, is the most shared ad of 2013, according to a recent analysis by Unruly Media. more
Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports. more
It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and ... more
The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a recent report by Hexagram and Spada. more
Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift. more![Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/extreme-pc-makeover-mprofs-peek.jpg)
SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix those errors. more
Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas! more
AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 billion, and LiveRail.com with 2.6 billion. more
Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo. more
In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency. more
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ... more
Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PwC US. more
It's a natural step for Instagram to introduce profitable native advertising. And even as it introduces ads, Instagram is making assurances that you can control what you see. What else does it have to do to keep users and brands happy? more
It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo changes, and Taco Bell's Snapchat story. Also, ever wonder what a Twitter Card is? We'll tell you. more
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