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How can you make sure your new product programs have the right kinds of competitive advantage? You need to think big—and "outside the box." So follow these steps for a greater probability of success. more
Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report from Neustar. more
Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely than they used to. And Google drops authorship! Skim to take your savvy to the streets! more
Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops. more
Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you can take advantage of it. more![Your Essential Guide to Brand Integration on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/your-essential-guide-to-brand-integration-on-youtube-infographic-peek.jpg)
Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience. more
See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube and LinkedIn plan to cozy up (even more!) to businesses. Skim for your weekly fix. more
This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story! more
The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is challenging Snapchat, and whether there’s life after the Like. Skim to stay attuned. more
Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet. more
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim ... more
Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading level most tweets are written in. Ready to jump in? Skim for stability. more
Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for ... more
Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors. more
It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts. more
Implementing these 10 tips to boost AdWords search network ads can make a significant difference in your click-through rate, Quality Score, and campaign ROI. more
Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how. more
What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point. more
Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights. more
Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil). more
Mobile app publishers and advertisers will want to know about the following new features announced by Apple at the 2014 Worldwide Developers Conference (WWDC). more
Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim! more
Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed well online, and which did not. more
Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown. more
Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors. more
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