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This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins. more
If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list. more![How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160329-how-marketers-are-capitalizing-on-march-madness-to-build-cross-channel-infographic-lg.jpg)
The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. more
Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options. more
Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr. more
Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll and Pricenomics. more
Not too long ago, marketers were focused on behavioral- and audience-based buying. Now, the trend is account-based marketing. But those former trends can teach you a lot about account-based marketing. more
This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll also give you some tools to build your perfect social media calendar. more
Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase. more
Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course. more![What You Need to Know About Account-Based Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160305-account-based-marketing-infographic-lg.jpg)
Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy. more
Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns. more
Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study that tracked people’s facial expressions while they watched the game. more![Happy Sales to You: Convey Emotion to Drive Consumer Response [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160301-convey-emotions-to-drive-consumer-response-infographic-lg.jpg)
If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships. more
Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area. more- Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area. more
This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic attribution. more
Fraud is an increasingly large problem in advertising, but marketers can (and should) be more proactive in solving it. These two approaches can help. more
Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into any social conversation you please. more
Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International. more
Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign. more
Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns. more
Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention. more
More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control. more
Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands. more
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