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Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising. more
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more! more
Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions. more
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives. more
Executives say the biggest thing preventing better collaboration between brands and marketing agencies is a lack of useful reporting/metrics, according to a recent report from Oracle Marketing Cloud and Forbes Insights. more
Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots. more
Are people more likely to recall a digital advertisement if they are exposed to more of the ad unit or if they see it for a longer period of time (or both more and longer)? more
Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce. more
Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner. more
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide. more
From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners. more
Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon. more
What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? more
This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover. more
This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. more
Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords. more
Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything. more
Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app that Pinterest bets on for global expansion. more
In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates. more
All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck. more
If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience. more
Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office. more
This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins. more
If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list. more![How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160329-how-marketers-are-capitalizing-on-march-madness-to-build-cross-channel-infographic-lg.jpg)
The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. more
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