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Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" and the latest metrics for Facebook Live videos. Skim to let it all sink in! more
Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer. more
This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show content; and much more... Skim for the scoops! more
Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen. more
This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video. more
This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! more
This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at the right audience, and much more! more
Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad Age. more
Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and entertainment livestream partnerships. more
A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic. more
Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising. more
Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends. more
This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature. more
Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes. Even if the online video and TV commercial are identical, customers react more positively to the televised ad. more
New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal. more
Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising. more
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more! more
Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions. more
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives. more
Executives say the biggest thing preventing better collaboration between brands and marketing agencies is a lack of useful reporting/metrics, according to a recent report from Oracle Marketing Cloud and Forbes Insights. more
Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots. more
Are people more likely to recall a digital advertisement if they are exposed to more of the ad unit or if they see it for a longer period of time (or both more and longer)? more
Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce. more
Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner. more
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide. more
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