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Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming back? more
This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's new social app; and much more! more
This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; and much more... more
This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more... more
The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how to do local right. more
Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges. more
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... more
This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. more
Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText. more![The Ultimate Restaurant Marketing Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170214-infographic-lg.jpg)
Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo. more![The Complete Guide to Facebook Ad Targeting [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170213-infographic-lg.jpg)
The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective. more
This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... more
Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that helps you optimize traditional TV buys. more![How to Navigate the Social Media Advertising Solar System [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170207-infographic-lg.jpg)
Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results. more
This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more! more
Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017. more![Social Media for E-Commerce Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170131-infographic-lg.jpg)
Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way. more
Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites? more
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more... more![How Marketers Can Use Snapchat in 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170127-infographic-lg.jpg)
Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features. more
This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more... more![Fixing Native Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160116-infographic-lg.jpg)
Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that. more
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... more
Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better Facebook ads. more![Facebook Advertising 101 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160110-infographic-lg.jpg)
Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start and get some insider tips. more
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