Marketing Smarts Podcasts: Content

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F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]

by Matthew Grant

Content
In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics. more
Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]

by Matthew Grant

Content
We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. more
Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

by Matthew Grant

Content
Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. more
How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]

by Matthew Grant

Content
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
How Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts [Podcast]

by Matthew Grant

Content
"It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement—and more useful to publishers and advertisers than the traditional "reach" metrics. more
No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]

by Matthew Grant

Content
One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts. more
Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]

by Matthew Grant

Content
"Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set ... more
Marketing Smarts: Unleashing Creativity One Team at a Time

by Matthew Grant

Content
In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. more